ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Provide strong guidance and leadership to junior-level staff. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. . research, duties and projects as required.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients.

Agency 156

Agency Communications Enterprise B2B 156

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe. What do they offer in terms of technical and strategic support?

Measurement 370

Measurement How To Analysis Hotels 370

Sword and the Script

SEPTEMBER 3, 2024

And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases?

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. She brings a wealth of technology PR experience to Crenshaw, offering deep expertise in SaaS, AI/ML, enterprise tech and cleantech, as well as fintech and blockchain. “As

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. Sometimes it’s just another way to add a new dimension to an existing storyline.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 I didn’t pitch it. The reporter just noticed.

B2B 109

B2B Leadership Marketing Blogging 109

Agility PR Solutions

OCTOBER 13, 2022

New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation.

Enterprise 148

Enterprise Leadership Community Report 148

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

Enterprise 36

Enterprise Storytelling Agency Leadership 36

Stern + Associates

FEBRUARY 7, 2014

This same phenomenon is beginning to plague thought leadership. As business leaders find it harder and harder to differentiate their products or services, they’ve turned to thought leadership in an attempt to stand out from their competitors. Standing out has become a lot harder to do. Now, everyone aspires to be one.

Leadership 98

Leadership How To Enterprise Viral 98

5W PR

FEBRUARY 9, 2025

LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Social media platforms serve as powerful PR channels when used strategically. Twitter lists help you follow and engage with relevant journalists.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

MARCH 17, 2025

Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems. For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. When incidents occur, speed and accuracy matter equally.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JANUARY 26, 2021

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership. The violence in our nation’s Capitol on Jan.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165

Buchanan PR

MARCH 11, 2025

As a certified woman-owned business through the Womens Business Enterprise Council (WBEC), Buchanan Public Relations understands the importance of fostering an environment where women can lead and thrive. Smith continues to influence the industry through her leadership, mentorship, and groundbreaking approach to navigating public crises.

Journalism 55

Journalism Publicity Communications Public Affairs 55

Agility PR Solutions

DECEMBER 21, 2022

finds a significant opportunity to refine and mature the growing enterprise-wide Agile adoption. The post 2022 State of Agile: Adoption spreads to marketing, but lack of leadership is limiting its success appeared first on Agility PR Solutions. New research from digital transformation tech firm Digital.ai

Leadership 78

Leadership Enterprise Software Marketing 78

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions. an NGLCC-certified LGBT Business Enterprise. Well, COVID-19 of course.

Employee 201

Employee Community Leadership Enterprise 201

Steve Barrett on PR

MARCH 10, 2017

The nature of leadership in enterprise is more important than it has ever been and two recent CEO examples illustrate this perfectly - Travis Kalanick at Uber and Oscar Munoz at United Airlines.

Airlines 113

Airlines Enterprise Leadership Examples 113

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do? Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Promoting leadership. It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking. Creating depth of message. Some products are complicated. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. SocialChorus enterprise social. SpredFast enterprise social. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Since corporate reputation has an increasing role in the success (or failure) of the enterprise, the CCO must serve as a strategic business resource and counsel to the CEO, even when in reactive mode. Reputation management as the #1 perceived role of corporate communication.” . Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. That Forrester Wave can influence purchase of enterprise software for years. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. A single analyst report can influence years of purchase for enterprise software, for example.

Publicity 255

Publicity Storytelling Automotive Software 255

PRSay

SEPTEMBER 11, 2023

The key is trusting the source and making sure you use enterprise grade solutions to protect your company’s IP. there are similar tools available, for example, Bing Chat for Enterprise and ChatGPT for Enterprise (both commercial grade offerings). There are AI tools that help with all of this (at Microsoft we call them Copilots).

Enterprise 186

Enterprise Technology Tools Privacy 186

Flack's Revenge

JULY 11, 2018

In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. GE’s mantra: “We Bring Good things to Life.” Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

JULY 28, 2023

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. Brand stories with elements of human interest, leadership, and social responsibility can earn high-level coverage and gain much-desired credibility. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

MARCH 29, 2018

This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. Other episodes include Why Enterprises Still Tip-Toe Around The Cloud and Next-Generation Ssds With Kingston.

Enterprise 160

Enterprise B2B Interviews Engineering 160

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If 70% of the attendees are from SMBs and startups, then it may not make sense for your enterprise-level executive to participate. As is true of the most compelling thought leadership content, speaker/talk proposals have to dazzle in order to be noticed. Pay-to-play or earned speaking engagement? Have a point of view.

Conference 136

Conference Enterprise Technology Financial 136

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning. B2B PR conveys expertise. For B2B brands, expertise counts.

B2B 170

B2B Brand Branding Education 170

Agility PR Solutions

APRIL 2, 2023

While data science is now a key revenue and innovation engine, most enterprise data and analytics leaders are inadequately resourced to deliver on what business leadership wants from AI and ML innovation, reveals new research from enterprise MLOps platform Domino Data Lab.

Resources 78

Resources Data Enterprise Engineering 78

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe What do they offer in terms of technical and strategic support?

Measurement 195

Measurement How To Analysis Hotels 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

APRIL 3, 2018

What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Michael Corleone moves his family to Nevada as part of a larger reputation management initiative to establish the enterprise as a legitimate business. Hackman’s character, fearful of leaving the U.S.

Tools 170

Tools Government Crisis Public Affairs 170