ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients.

Agency 156

Agency Communications Enterprise B2B 156

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Tools Technology Privacy 187

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Branding 196

Branding Brand Reddit B2B 196

Flack's Revenge

DECEMBER 12, 2022

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. A Look at Technology Evolution. There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment.

Real Estate 156

Real Estate Case Study Technology Education 156

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe What do they offer in terms of technical and strategic support?

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Presently, MSMEs contribute up to 60% to the GDP.

Leadership 69

Leadership Biotechnology Policies Local 69

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 186

Measurement Communications Analysis Data 186

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. SocialChorus enterprise social. SpredFast enterprise social. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

PRSay

OCTOBER 3, 2016

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” At its essence, Gartner suggests that mobile technology needs to play an active role in a company’s business operations. Mobile technology offers businesses the ability to accomplish a few key things. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Plus, communications technology plays a crucial role in the plot. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Michael Corleone moves his family to Nevada as part of a larger reputation management initiative to establish the enterprise as a legitimate business.

Tools 170

Tools Government Crisis Public Affairs 170

Wadds Inc.

OCTOBER 9, 2022

The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. customer persona of a small and medium sized enterprise (SME). We are living in a period of radical uncertainty in which political, cultural, and economic norms are being challenged.

Creativity 118

Creativity Agency Enterprise Crisis 118

Flack's Revenge

JULY 11, 2018

In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. GE’s mantra: “We Bring Good things to Life.” Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

Bianchi Biz Blog

JANUARY 22, 2024

The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. Entries are being accepted through March 8, 2024. Are you an automotive supplier that is achieving great things within your plant operations?

Automotive 91

Automotive Enterprise Resources Product Launch 91

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. A stronger way to reap influence over the long term is through the insights and opinions of tastemakers in relevant sectors.

B2B 136

B2B Branding Brand Marketing 136

PRSay

MAY 11, 2020

She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more. Wishing you productive days at work, from home — and welcome to our new shared reality. Whitney Wells is an account director at BAM Communications with 10-plus years of experience. Photo credit: charles deluvio.

How To 167

How To Transportation Enterprise Meeting 167

PRSay

JUNE 23, 2021

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands.

Crisis 146

Crisis Insurance Insurance Exercises 146

Melissa Agnes

FEBRUARY 1, 2017

What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Branding Brand 60

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. The Cision-owned newswire service says, “The AI algorithm analyzes your input and crafts compelling content tailored to your industry and target audience.”

Publicity 123

Publicity Software Google Reddit 123

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. What creates a sustainable, high performer today?

How To 90

How To Leadership Enterprise Groups 90

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ). Source: The State of PR Technology 2023 Report by Prowly. The second feature is a “biography generator.”

Software 119

Software Pitching Ethics Privacy 119

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. Sounds grim and deflating, but setting up the problem is key to introducing the solution.

Communications 115

Communications How To Banking Government 115

Sword and the Script

JUNE 18, 2024

If they sold that product to an enterprise, chances are they will be dissatisfied. And business spent lavishly on technology. Growth-at-all-costs led many to close “bad fit” customers The growth-at-all-costs mandate caused too many companies to pursue customers outside their ideal customer profile (ICP).

B2B 130

B2B Government SMB Real Estate 130

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. Below are five points that stood out for me in the report. Not experts or analysts.

B2B 99

B2B Trade Shows Survey Study 99

Shift Communications

JUNE 6, 2023

And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users. Sit with your leadership teams and scenario plan for the unthinkable.

Enterprise 78

Enterprise Reputation System Crisis 78

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 114

B2B Marketing How To Survey 114

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. The time and resources to produce quality. Content marketing requires time – six months at a minimum.

Content Marketing 67

Content Marketing B2B Marketing Leadership 67

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR for Anyone

OCTOBER 18, 2023

In her exploration, she delves into the complex nature of these changes, from the seismic shifts induced by the pandemic, to the pervasive cloud of economic uncertainty, and even the rapid evolution propelled by technological advancements, such as the advent of generative AI.

Journalism 130

Journalism Construction Enterprise Technology 130