PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. People hate enterprise software. It’s generally clunky, difficult to use, and doesn’t offer the power modern marketers need. Marketers no longer have to settle for either/or. Marketing emails.

Enterprise 52

Enterprise Marketing Software Energy 52

Agility PR Solutions

MAY 1, 2024

No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates.

Small Business 110

Small Business Enterprise Communications Marketing 110

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Traditional marketing functions are no longer set up to win. Finally, marketing wraps everything together with its vision and production plan for getting content out. All touch points are mediated by content.”.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 168

Social Media Trends Marketing Enterprise 168

Axia PR

JANUARY 19, 2021

Learn why marketing is the most important department in any enterprise with our guest Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. Fox on how to become a better marketer. Guest: Our episode guest is Jeffrey J. Topic: The one with Jeffrey J.

Enterprise 62

Enterprise Marketing Company How To 62

Cision

JANUARY 28, 2016

In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Agility PR Solutions

JANUARY 15, 2024

The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability, particularly from marketers.

B2B 86

B2B Enterprise Marketing Trends 86

Agility PR Solutions

NOVEMBER 21, 2021

The new survey targeting enterprise marketers, with data and insights platform Dynata, also indicates an increasing appetite for, and faith in, new technologies including artificial intelligence to […].

Enterprise 146

Enterprise Brand Branding Marketing 146

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Agility PR Solutions

FEBRUARY 5, 2023

New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of marketers surveyed believe direct mail delivers the best ROI, response rate, and conversion rate when (..)

Report 86

Report Enterprise Marketing Survey 86

Agility PR Solutions

APRIL 12, 2021

In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business.

Trends 133

Trends Enterprise Marketing Tools 133

Agility PR Solutions

NOVEMBER 7, 2022

New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. According to […].

Consumer 86

Consumer Enterprise Marketing Survey 86

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Agility PR Solutions

JUNE 2, 2021

New research from customer engagement software and services Khoros, in partnership with enterprise listening platform Talkwalker, reveals how brands can engage with and market to the Gen Z […]. The post How brands use actionable data and CX insights to market to Gen Z appeared first on Agility PR Solutions.

Data 105

Data Enterprise Brand Branding 105

Konnect Agency

JUNE 20, 2024

One powerful tool in the marketing arsenal is affiliate marketing. In this blog, we’ll explore what affiliate marketing is, its benefits for brands, ways to leverage it effectively and examples of brands doing it right. What is Affiliate Marketing?

Marketing 52

Marketing Engineering Enterprise Advertising 52

Agility PR Solutions

AUGUST 23, 2018

The post The state of enterprise machine learning adoption—where are we? By surveying more than 11,000 data specialists across North America, Europe, and Asia, the company identified some of the key learnings that derive […]. appeared first on Agility PR Solutions.

Enterprise 60

Enterprise Survey Data Tools 60

Agility PR Solutions

DECEMBER 21, 2022

Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. finds a significant opportunity to refine and mature the growing enterprise-wide Agile adoption. New research from digital transformation tech firm Digital.ai

Leadership 78

Leadership Enterprise Software Marketing 78

Agility PR Solutions

APRIL 27, 2022

New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. To support teams facing these challenges, the […].

Study 78

Study Strategy Enterprise Marketing 78

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

SEO 80

SEO Content Marketing B2B Tools 80

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Agility PR Solutions

JUNE 9, 2019

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise.

Measurement 120

Measurement Enterprise Marketing Consumer 120

Axia PR

NOVEMBER 1, 2021

V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Marketing 62

Marketing Enterprise Technology Tools 62

Agility PR Solutions

MARCH 13, 2024

While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling.

Enterprise 110

Enterprise Company Survey Report 110

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing. A spreadsheet is not accounting.

Marketing 102

Marketing Comparison Enterprise Technology 102

Agility PR Solutions

OCTOBER 22, 2023

In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs. This is where Software as a Service (SaaS) shines.

Enterprise 110

Enterprise Software Corporate Marketing 110

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. million.

YouTube 95

YouTube Marketing Local Chemicals 95

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Video 125

Video Strategy Marketing Instagram 125

Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Machine learning.

B2B 52

B2B Marketing Enterprise Survey 52

Axia PR

DECEMBER 5, 2021

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022. Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Enterprise 62

Enterprise Marketing Trends Tools 62

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. At Buchanan PR, we are ready to help you take your law firm marketing strategy to the next level. The post Why Your Law Firm Marketing Strategy Must Include Media Relations appeared first on Buchanan Public Relations.

Media Relations 66

Media Relations Strategy Marketing Media 66

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The Digiday Technology Awards recognize the technology modernizing media and marketing. Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Does it excel in enterprise data security for the private sector or are government contracts the goal? Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing Training 52