Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

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Ethics Publicity Education Reputation 77

Reputation Us

MARCH 6, 2022

Facebook’s lackluster efforts to oust white supremacist groups from its platform, for example, resulted in a loss of user trust. When it comes to establishing purpose and maintaining a positive reputation for your organization, staff and customer trust is essential. No doubt trust is earned.

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Reputation Ethics Mobile Corporate 78

PR in High Definition

MAY 24, 2023

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

Reputation 62

Reputation Tourism Creativity Television 62

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,

Policies 109

Policies Ethics Privacy Training 109

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

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Ethics Training Real Estate Agency 82

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 101

Ethics Data Strategy Privacy 101

Contently - Strategy

SEPTEMBER 20, 2022

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Be inspired.

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Social Media Ethics Trends Viral 126

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. These are just a few examples of newsjacking that illustrate the power of timely and relevant responses to current events.

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Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

MARCH 6, 2017

In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. Use small examples of your values in action to show them how they contribute to the business. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

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Corporate Reputation Survey Employee 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

For example, becoming a repeat offender of misfired or irrelevant pitches is a quick way to see your email domain blackballed, making your job twice as difficult. For example, don’t promise a collection of reporters an embargo and another contact an earlier exclusive simultaneously.

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Pitching How To Report Radio 240

PR in High Definition

SEPTEMBER 26, 2018

Take Facebook, for example. That’s where Ethical OS comes in. So, next time you come up with a brand-new piece of tech, try running it past the Ethical OS first to see if it’s really worth following through – it could save a part of society (and your reputation!).

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Ethics Tools Technology Facebook 48

Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

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Ethics Measurement Reputation Guidelines 47

5W PR

NOVEMBER 24, 2023

For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets. Discrimination may lead to lawsuits and reputational damage. AI bias has real and profound consequences.

Healthcare 78

Healthcare Guidelines How To Ethics 78

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

The Hoyt Organization

AUGUST 23, 2024

Because of this, there are several things that hotels are doing to remain competitive in the industry and uphold a sustainable brand reputation. For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs.

Hotels 87

Hotels Industry Energy Local 87

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. And sometimes situations and the right thing to do aren’t as clear cut as the examples here.

Communications 158

Communications Ethics Leadership Reputation 158

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory. On the other end of the spectrum, there’s also the example noted here — a completely unacceptable attempt by an executive to spike an already published story.

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Twitter Ethics Pitching Product Launch 197

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. It’s crucial to uphold honesty and transparency; deceptive practices can damage trust and tarnish your brand’s reputation.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Adweek has receipts.

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Industry Reputation Groups International 217

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

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Crisis Exercises Crisis Communications Reputation 152

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. The authors have a broad view of what public relations encompasses, concluding it has evolved from news and reputation management to general corporate and government activity and lobbying. It’s a polemic takedown of public relations practice.

Ethics 106

Ethics Government Corporate Exercises 106

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Wadds Inc.

MAY 14, 2024

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Policies 52

PR Job Coach

JANUARY 10, 2014

Bridgegate is one such example. Ethics rules. Personal ethics matter. Ethical behavior is de rigueur for any career and critical to career survival and growth. Your career and good reputation are not worth the risk. How many examples does the world need to benefit from faux pas of the past? Stay honest.

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Ethics Government Examples Reputation 127

PRSay

OCTOBER 5, 2017

Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals. Through such behaviors, Lincoln won allies, a terrible war and a legendary reputation. The time of incivility we now live in is polarizing, frustrating and exhausting.

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Ethics Reputation Sports Travel 115

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For example, many brands denounced the Russian government when it invaded Ukraine. Now, some Americans demand that organizations behave like activists. Clear messages on complex issues are important.

Branding 132

Branding Brand Nonprofit Government 132

PR in High Definition

FEBRUARY 27, 2023

Across the internet, we’ve seen examples of how the AI-powered language model can complete tasks faster, and in some cases better, than humans. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months.

Industry 62

Industry Communications Technology Reputation 62

Deirdre Breakenridge

AUGUST 5, 2015

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. Be a dependable and reliable source.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. Be a dependable and reliable source.

Skype 150

Skype Ethics Case Study Meeting 150

Reputation Specialist Michael Toebe

MAY 20, 2021

Lo Duca believes he saw this lack of professionalism and ethics himself on the field and came to a rapid false judgment and conclusion. This story is an example of treading more thoughtfully, carefully and lightly when playing loose with other people’s moral-and-legal right to reputation health, well-being and peace.

Reputation 52

Reputation eBook Ethics Financial 52

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? For example, a well-placed story in a business publication might go far to engage a corporation’s target audience.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 116

Communications Case Study Training Reputation 116

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Embrace the power of AI to revolutionize your PR efforts! Required Resources.

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Publicity Privacy YouTube Analysis 59