Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

PRSay

APRIL 11, 2018

I spent about a month assembling my presentation binder, writing talking points and rehearsing. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. Preparing for my Panel Presentation grounded me the most in the RPIE planning process.

Exercises 113

Exercises Corporate Ethics Study 113

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Come from a place of yes.

International 120

International Internal Exercises Ethics 120

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. If it is not paid, steer clear.

Pinterest 120

Pinterest Case Study International Internal 120

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time. The impact on labour is clear.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. In a crisis, ethics has to be a top consideration. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Contently - Strategy

DECEMBER 1, 2022

Is ethical manufacturing a priority? Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company. You should walk away from this exercise with a document that includes all the elements listed here.

Strategy 131

Strategy Branding Brand How To 131

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” “It is the unspoken ethic of all magicians to not reveal their secrets.”

Study 120

Study Writing Facebook Groups 120

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically.

Ethics 106

Ethics Data Training Agency 106

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. How we use it: for general research on topic areas. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 245

Sports Agency Creativity Industry 245

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. For PR teams, all we can do is undertake proper due diligence and act in an ethical manner.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. The Aesthetics of Text: Writing Readable Blog Posts. Content marketing in B2B isn’t a benevolent exercise in goodwill. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel.

Analysis 60

Analysis Technology Tools Exercises 60

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful.

Case Study 60

Case Study Construction Exercises Media Training 60

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

FEBRUARY 16, 2018

Emily and Amber were talking about how there wasn’t really a book that covered short form or long form content creation, addressed the issue of actually the best practices of writing an email and other key topics surrounding digital media. Why did we write this book? We sat and drank out coffee. Here are some reasons.

Writing 40

Writing Exercises Advertising Advertising 40

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Journalists want high quality content from brands so they can write better news stories. This is good for business and good for our country.

Branding 55

Branding Brand Government Ethics 55

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 81

Sports Agency Creativity Industry 81

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Solo PR Pro

MAY 21, 2019

This is a person with a strong work ethic but not to the point of workaholism. Do this exercise: Ask everyone to tell you which of the three virtues they think is your strongest. Sometimes knowing there is an end of month writing deadline buys peace throughout the rest of the month. Smart” does not mean intelligence or IQ.

Leadership 55

Leadership Employee Airlines Construction 55

Mindful Marketing

FEBRUARY 27, 2022

In fact, as I was writing this article, I read a post by one of my LinkedIn connections, Cait Mack who wrote: “This has been one of the worst days of my life. Neither of these alternatives allows people to exercise informed consent , or freely choose to adopt an idea based on its logical merits.

Marketing 82

Marketing Advertising Advertising Examples 82

Contently - Strategy

JULY 19, 2024

Best practices for writing generative AI content prompts 1. Check out the results I got on Image Creator from Microsoft Designer , chosen for this exercise because it is free and has a straightforward user interface. Thankfully, there is a free “prompt book” that teaches creatives how to write better prompts for DALL-E.

How To 52

How To Guidelines Training Tools 52

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 81

Ethics Employee Communications System 81

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Beyond PR

MAY 3, 2018

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media need high-quality content from brands so they can write better news stories. This is good for business and good for our country.

Branding 57

Branding Brand Government Ethics 57

Waxing UnLyrical

JULY 17, 2015

While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies. I’ve even been on the receiving end of some PR peers or managers who were not as “#PRDiverse” as I (but those are stories for another day).

Agency 40

Agency Report Training Leadership 40

The Resolution Blog

AUGUST 1, 2019

What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

Ethics 120

Ethics Publicity Data SEO 120