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Setting the Record Straight About the Ethical Practice of Public Relations

PRSay

For example, in late December, The New York Times published a piece on the conflict between actress Blake Lively and actor-director Justin Baldoni over filming the adaptation of It Ends With Us. Not only do I have to sleep at night, I need to have my ethics intact to maintain my career. My reputation is my currency in this profession.

Ethics 146
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How to Get Ahead for the Young PR Account Executive

Sword and the Script

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. The shop lead, dressed in all black, and with his feet up on his desk, concluded an interview by saying, “I don’t have a job for you, I just wanted to talk to you and give you some advice.”

How To 123
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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

While some of the data mining techniques described in the film are new – the methods used to act on the data are not. While the film is largely about political communication, the Bernays’s example is a reminder that there is precedent for the application of in business. 1) The risks of disinformation in business.

Film 90
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Why public relations must wake up to wearables

PR Conversations

Will that conversation be acted on in the same way as the Tom Cruise hit squads dealt with the thoughts of those in the film Minority Report. Yet I wonder how well equipped practitioners are when it comes to deal with the ethical dimensions we will find ourselves exploring? Will we become a global squad of thought police?

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‘Branding Moments’: Brand Storytelling Examples to Get Your Message Across

Contently - Strategy

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 Take this quick interview with Mary Beth Chalk, the co-founder and CCO of BeeKeeper AI.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? What do you regard as the lowest depth of misery in PR?

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PRoust Questionnaire: Helen Slater

PR Conversations

High-quality thinking and good, ethical practices. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. Or they think it’s only about media. No, not really.