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Video Content Trends for Media and PR Professionals

Cision

How can you develop a transparent, ethical and mutually beneficial relationship with them? Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Want to become an innovator on social media?

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SAG-AFTRA Strikes and the Ripple Effect on AI Adoption

PR in High Definition

The recent strikes by the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) sent shockwaves through the entertainment industry, but their impact extends far beyond Hollywood. The ethical use of AI is a growing concern for both the public and industry leaders.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

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The brands that are winning the artificial inteIligence race in 2023

NewsWhip

In Hollywood, Lucasfilms, the film and television production company founded by filmmaker George Lucas, has used AI to alter actors’ ages in their movies. Harrison Ford revealed that the production company used AI to “de-age” him for his upcoming Indiana Jones film (12.7k).

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Why public relations must wake up to wearables

PR Conversations

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. Will we become a global squad of thought police? The wake up call.

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Does Using “Shuffle” Mean You’re Already ‘Stuffed Full’?

Mindful Marketing

But, should people who have to ask their TVs to “play something ” even be watching television? As a Netflix spokesperson says, “We’re always looking for better ways to connect members with shows and films that they will love.” hour professional-produced films.

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