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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Data privacy and security are also a concern. I’ve used them to extract the key arguments from a research paper, interrogate weaknesses in plans, areas of risk in financial documents and an activist perspective of reports.

Software 142
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in fintech – and all those vendors have financial professionals on staff. Content picks PR ethics. Trust but verify.

Analysis 144
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

The PR software community has taken note and they are responding. Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea.

Software 125
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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. That being said, releases can be an enormous drain on human and financial resources for large enterprises. Career paths will evolve. Are you ready?

Agency 84
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.

Writing 193
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. estimated in June.

Marketing 191
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5 Strategies to Prevent Security Breaches

Reputation Us

.” Casey Boggs is president of LT Public Relations, a national firm specializing in reputation management and serving the communications needs in the healthcare, legal and financial sectors. Hayden is Certified in Healthcare Privacy and Security by AHIMA, and holds an Ethical Hacker certification, as well as an MBA.