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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

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Book Review: A Century of Spin

Wadds Inc.

Ethics in public relations practice can be a challenging issue. The book is a critique of capitalism, seen here as a system gamed in favour of big corporations, which has undermined government independence and responsiveness to the needs of citizens. It’s a polemic takedown of public relations practice. But is it still all-powerful?

Ethics 105
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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

Ethics 72
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The Risks of Brand Stances on Political Issues

PRSay

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. For example, many brands denounced the Russian government when it invaded Ukraine. Many parents also opposed Disney’s stance against the Florida law.

Brand 145
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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees.

Publicity 150
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Maxim Behar Among PRCA MENA Regional Award Judges 2021

Maxim Behar

The leading PR expert and former President of ICCO will be one of the respected judges of the MENA Awards 2021, among some of the biggest names from the worlds of PR, communications and journalism in the region. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?