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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

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Are Influencers More Credible Than the Mainstream Media?

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 179
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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Succeeding with Conscience: Navigating Ethical Challenges in Career Growth – Bradley Akubuiro

Ethical Voices

He discusses a number of important ethics issues including: How to deal with an ethical quandary: Career advancement or decency? to the then president of Liberia, Ellen Johnson Sirleaf, focusing on governance reform initiatives post-civil war. What is the most difficult ethical challenge you ever confronted at work?

Ethics 79
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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 72
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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

Business is more trusted than government and media, but also under more scrutiny The above demand for leadership is likely at least in-part driven by business being trusted more than its counterparts in both government and the media. Source: Edelman Trust Barometer, p.14 Source: Edelman Trust Barometer, p.7

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The Risks of Brand Stances on Political Issues

PRSay

Disney’s decision to oppose the Florida law resulted in it losing its status as an “independent special district,” which had allowed Disney World to operate like its own county government. For example, many brands denounced the Russian government when it invaded Ukraine. Clear messages on complex issues are important.

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