PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

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Policies Ethics Privacy Training 109

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

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Reputation Privacy Banking Ethics 183

PR Job Coach

FEBRUARY 24, 2012

So here goes: Start a group. Many of the popular social infrastructure platforms have tools to allow you to establish groups so you can gather like minds together in pursuit of common goals, ideas, strategies, friends or virtually anything your intelligent mind can dream up. The benefits can be many. Work your brain.

How To 141

How To Web Groups LinkedIn 141

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

Content Marketing 107

Content Marketing Privacy Marketing Google 107

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. With AI, there are groups across industry, academia and government focused on this. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.).

Enterprise 187

Enterprise Tools Technology Privacy 187

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 101

Privacy Facebook Google Policies 101

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Contently - Strategy

APRIL 14, 2021

Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence to place users into groups based on common interests gleaned from their browsing behavior on Chrome. In the U.S., “The question will be how much.

Privacy 102

Privacy Google Advertising Advertising 102

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 68

Consumer Privacy Branding Brand 68

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Branding 149

Branding Brand Storytelling B2B 149

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains.

Tools 83

Tools Ethics Technology Privacy 83

Presspage

FEBRUARY 15, 2024

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information.

Analytics 78

Analytics Data Ethics Privacy 78

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 119

Software Pitching Ethics Privacy 119

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

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Branding Brand Reputation Crisis 234

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 80

Ethics Nonprofit Community Examples 80

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I go back to technology, data privacy, and AI.

Ethics 79

Ethics Privacy Data Financial 79

Stern + Associates

NOVEMBER 2, 2023

As more and more businesses and brands adopt various omnichannel marketing techniques, he also keeps a keen eye on potential bumps along the way like privacy and ethics issues, which he discusses extensively in “The AI Marketing Canvas.” “You

Marketing 62

Marketing Privacy Training Strategy 62

Stern + Associates

MAY 20, 2022

In addition, he has been a leading voice defining and clarifying pressing issues related to the ethics of data use. The post Urgent: Here’s How Organizations Can Get Back to Business Sooner Than Later appeared first on Stern Strategy Group. All these issues affect organizations in every sector.

Government 62

Government Insurance Insurance Privacy 62

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Hinda Mitchell , President and Founder, Inspire PR Group . PR adopts AI as a research and content tool. next year, down from 6.4% estimated in June.

Marketing 186

Marketing Content Marketing Data Social Media 186

NewsWhip

JUNE 2, 2021

From this, they can see which audiences and groups are engaging, and whether the lifespan of a positive story might be extended. According to Marshall Manson of Brunswick Group: “We’ve done a lot of work to test NewsWhip predictive analysis, especially in high pressure situations and we are persuaded that the data is excellent.

Media 88

Media Data Crisis Reddit 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Once your team understands AI, and is able to identify use cases, we turn them loose in groups brainstorming pilot projects. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JULY 30, 2019

Mitch Joel, Founder of Six Pixels Group. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. According to Joel, voice search is the new smart phone.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

NOVEMBER 29, 2018

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. Group discounts are available. However, this won’t happen without a focus on privacy, ethics and morals. Be curious. Explore AI. You have a choice.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. 2024 will surely be witness to the unfolding and impacting of diverse aspects of AI in everyday lives.”

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Writing Communications Marketing B2B 189

Reputation Us

JANUARY 4, 2016

Aaron Hayden is an IT Analyst with CliftonLarsonAllen’s Information Security Services Group. Hayden is Certified in Healthcare Privacy and Security by AHIMA, and holds an Ethical Hacker certification, as well as an MBA.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95

Ethics Education Internal International 95

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 96

Privacy Engineering Pharmaceuticals Education 96

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73

Ethics Sports Employee Privacy 73

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stuart Bruce

SEPTEMBER 16, 2017

Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway. How about a role play with a series of ethical dilemmas for people to work out? This means we can’t use the new ‘Audio Groups’ function for multi-room music as one says “Firmware update required”.

Google 110

Google Corporate Local Privacy 110

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

SEPTEMBER 18, 2018

According to Michael Josephson, founder and president of the Joseph & Edna Josephson Institute of Ethics , one of the central pieces of teaching children about ethics is that “parents need to have a focused notion of what values are important to the family.” Many of us grew up with family values. Lesson: Tell the truth.

Ethics 266

Ethics Comparison Privacy System 266

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 89

Social Media Marketing Media Creativity 89

Stern + Associates

MAY 20, 2022

Potential and known harms have been emerging from the use of technology such as invasion of privacy, data breaches, and abuses on social media platforms – and the problems continue to escalate. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word.

Company 62

Company Privacy Policies Government 62