PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 176

Policies Ethics Privacy Training 176

Deirdre Breakenridge

APRIL 5, 2019

Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach. Now, it’s time to reign in the communication for some self-reflection.

Infographics 266

Infographics Communications Leadership Social Media 266

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

APRIL 30, 2019

As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. How many people of color, women and other underrepresented groups are part of the development of these tools? How involved are they? This is critical.

Company 168

Company Ethics Google Facebook 168

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Onclusive

JUNE 1, 2023

This is crucial for understanding what topics are important to your many stakeholder groups. Know who’s talking about your brand and what they’re saying With social listening tools, not only can you monitor the volume mentions of your brand and engagement, you can also get a view of what people are actually saying about your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Stern + Associates

AUGUST 16, 2023

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.

Meeting 118

Meeting Ethics Energy Technology 118

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 133

Government Technology Policies Ethics 133

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”.

Communications 157

Communications Public Affairs Insurance Insurance 157

PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Stephen Waddington

JULY 1, 2021

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Technology Tools Privacy 186

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Tapping a diverse group to incorporate their expertise into data used by technical systems results in crucial knowledge and insights, ensuring that output will be used and embraced.

Local 118

Local Community Ethics Education 118

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 264

Ethics Automotive Conference Technology 264

Stern + Associates

MARCH 22, 2023

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. Success will boil down to team, culture and people.”

Tools 113

Tools Ethics Technology Privacy 113

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 182

Reputation Privacy Banking Ethics 182

Wadds Inc.

NOVEMBER 21, 2024

She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She is a Fellow of both the CIPR and PRCA.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI.

Technology 118

Technology Ethics Leadership Groups 118

Prowly

FEBRUARY 3, 2025

Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. This allows you to develop campaigns grounded in genuine action, such as showcasing real changes within the company that resonate with your consumers, or amplifying voices from underrepresented groups.

Examples 104

Examples Branding Brand How To 104

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. The hype surrounding AI is unhelpful.

Ethics 68

Ethics Marketing Survey Analysis 68

Stern + Associates

MAY 3, 2023

The author of five books on the human mind and technology, including “ Rebooting AI ” (2019), which is one of Forbes’s 7 Must Read Books in AI , Marcus’ lifelong love of AI has made him well aware of the advantages, risks and limitations posed by this technology, which he recently explained on CBS’ 60 Minutes.

Nonprofit 117

Nonprofit Technology Measurement Interviews 117

PR in High Definition

OCTOBER 19, 2017

These algorithms are usually very complex, as they have to process a significant amount of information about specific users, users as groups, external conditions and do a lot of calculations as a result. The post The robots have arrived in ethics appeared first on Firefly Communications. Don’t blame the machine! 1] [link]. [2]

Ethics 67

Ethics System Crisis Training 67

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

PRSay

JANUARY 8, 2019

Find the people or groups your organization is helping and give them voices. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

SEPTEMBER 26, 2016

I had completed an earlier study with Dr. Mia Moody-Ramirez on social media management using focus groups and a convenience sample. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. ” A. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Well, do tell your employees what your company values are, and make sure every new hire understands your business code of ethics, but don’t stop there.

Reputation 159

Reputation How To Employee Financial 159

5W PR

JUNE 27, 2024

The world of defense technology is a paradox. Yet, it operates under a veil of secrecy, burdened by concerns about weaponization, ethical considerations, and a lack of transparency. Why defense tech needs PR New defense technologies often raise eyebrows. This inherent tension creates a critical challenge.

Ethics 78

Ethics Technology System International 78

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 146

Software Pitching Ethics Technology 146

PRSay

APRIL 4, 2018

I was recently invited to participate in a panel discussion about the APR certification with a group of government communicators. You also can help yourself by participating in your Chapter or organization activities and earning those maintenance points. What a thrilling opportunity! Notice that word “current.” It’s an important adjective.

Ethics 121

Ethics Study Measurement Government 121

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality.

Groups 118

Groups Employee Ethics Strategy 118

PRSay

DECEMBER 27, 2017

We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come.

Leadership 132

Leadership Government Conference Energy 132

5W PR

JULY 12, 2024

The defense technology industry is at the cutting edge of innovation. In this context, public perception can be as critical as technological prowess. Regulatory tightrope Defense technologies are subject to stringent government regulations that can significantly impact development, production, and deployment.

Industry 78

Industry Government Technology Ethics 78

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59