Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 92

Ethics How To Survey Interviews 92

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. First, PR teams need to know how to discern between high-level, high-domain-value media outlets with large reach and those that are less useful. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

Ethics 62

Ethics Creativity Privacy Training 62

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Branding 234

Branding Brand Reputation Crisis 234

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Content picks PR ethics.

Analysis 140

Analysis Tools Software SMB 140

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Addressing Social Responsibility Concerns In recent years, there has been a growing emphasis on the social responsibility of alcohol brands.

Advertising 78

Advertising Advertising Ethics Local 78

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

5W PR

SEPTEMBER 19, 2024

Fostering genuine connections with potential influencers through social media engagement, industry events, and value-driven interactions is vital for long-term partnerships. Ethical Dimensions of Influencer PR While influencer PR offers immense potential, it’s essential to navigate the ethical landscape carefully.

Ethics 78

Ethics Guidelines Reputation Agency 78

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers.

How To 98

How To Ethics SEO Guidelines 98

The Hoyt Organization

JULY 22, 2024

Organizations used to rely on a designated spokesman when interacting with the media. But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations.

Media 78

Media Training Ethics Media Training 78

Karen Freberg

MAY 14, 2018

I also appreciated seeing Jason share his own takes on some actions he has taken to separate himself from others who do not follow the influencer guidelines and views he does. Social media in many ways has opened the flood gates for anyone to create the illusion they are influential, when in fact we are not.

Social Media 41

Social Media Ethics Media Guidelines 41

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 189

Writing Communications Marketing B2B 189

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

Ethics 90

Ethics Journalism Radio Television 90

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: A PR View of Media Bias [Survey Data] ). Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 173

Survey Marketing B2B Study 173

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. The public landscape is dominated by the language of online communication and social media in particular. Elitism is the last prominent feature in social media because such platforms are for mass consumption.

Ethics 64

Ethics Social Media Local Corporate 64

PR in High Definition

JANUARY 16, 2019

For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family. Like many others, I’m also guilty of occasionally comparing myself or my life to those I see on social media. The ethics of influencer PR.

Instagram 67

Instagram Ethics YouTube Social Media 67

Prohibition

JANUARY 18, 2020

Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings.

Marketing 62

Marketing Advertising Advertising Social Media 62

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 52

Ethics How To Crisis Internal 52

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

DECEMBER 1, 2022

Do some of your own research to document a list of competitor messages from their website, emails, social media channels, digital ads, and products and services. Is ethical manufacturing a priority? Include it in your brand guidelines, and actively introduce your messaging to marketing and sales teams.

Strategy 130

Strategy Branding Brand How To 130

Communications Conversations

AUGUST 21, 2015

Huge media buzz. Huge legs on social media. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, on the surface, it doesn’t appear that Nick broke any big company guidelines.

Case Study 60

Case Study Employee Study Guidelines 60

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 126

SEO Strategy Google Engineering 126

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. That really isn’t far from a philosophical argument over crooked nails.

Tools 67

Tools Marketing Advertising Advertising 67

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Encourage mindful consumption: Collaborate with influencers who promote mindful consumption by sharing products or brands to avoid, and who prioritize sustainability, ethical practices, and quality over quantity.

Trends 52

Trends Marketing Ethics Consumer 52

Stuart Bruce

MAY 29, 2016

Just imagine how much more complex managing a website and all of the other associated digital and social media will be during a crisis. Good luck, on managing or advising on either if he doesn’t have a clue how social media works. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I teach it twice a year. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107