Ethics and Handbook - Public Relations Today

Ethics Right at Your Fingertips

PRSay

SEPTEMBER 12, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore. Welcome to prsa.org.

Ethics

Ethics Handbook Case Study Resources

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics

Ethics Groups Handbook Education

New book: AI tools for public relations

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The book focuses on the benefits of new AI tools but highlights the need for human skills in areas such as emotional intelligence, ethics, and relationship building.

Tools

Tools Handbook Publicity Analysis

To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity

Publicity Handbook Ethics Study

The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

DECEMBER 4, 2022

Comprehensive Handbook of Psychology. Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. Comprehensive Handbook of Psychology. Freedheim (Ed.) History of psychology. Weiner (Ed.) New York: Wiley. Freedheim (Ed.) Weiner (Ed.)

How To

How To Handbook Resources Groups

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful.

Ethics

Ethics Guidelines Handbook Local

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful.

Ethics

Ethics Guidelines Handbook Local

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. Also, refrain from misleading environmentally friendly imagery. Be factual, honest and truthful.

Ethics

Ethics Guidelines Handbook Local

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

AUGUST 21, 2015

According to Amazon’s Corporate Governance page , “In performing their job duties, Amazon.com employees should always act lawfully, ethically, and in the best interests of Amazon.com.” Some employee handbooks strictly prohibit employees from speaking their mind about company issues online.

Case Study

Case Study Employee Study Guidelines

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

MAY 1, 2017

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. It instills a feeling of grief, of loss, of despair – an intangibility of disruption.

Crisis

Crisis Crisis Management Leadership Training

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Other challenges include ethics, power, propaganda and Western bias. Table 3: Academic criticism of the Excellence Theory.

Communications

Communications Analysis Web Handbook

Conducting historical interviews in a transparent age

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. 12(1), 61-76.

Interviews

Interviews Ethics Education LinkedIn

Conducting historical interviews in a transparent age

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. 12(1), 61-76.

Interviews

Interviews Ethics Education LinkedIn

Conducting historical interviews in a transparent age

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. 12(1), 61-76.

Interviews

Interviews Ethics Education LinkedIn

Public Relations Today

Ethics Right at Your Fingertips

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Trending Sources

New book: AI tools for public relations

To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation

The Amplification Hypothesis: How To Counter Extreme Positions Effectively

A communicator’s guide to mitigating the risk of greenwashing

A communicator’s guide to mitigating the risk of greenwashing

A communicator’s guide to mitigating the risk of greenwashing

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Maximising resilience of health and well-being assets in crisis situations

A critical review of Excellence Theory in an era of digital communication

Conducting historical interviews in a transparent age

Conducting historical interviews in a transparent age

Conducting historical interviews in a transparent age

Stay Connected