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Leading PRSA Forward: A Conversation With New CEO Matthew Marcial

PRSay

Marcial previously served as CEO of the National Association of College Auxiliary Services and held executive roles with the Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists. How do you describe your leadership style?

Nonprofit 113
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 85
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5 Myths of Working in PR

Cision

Several years ago, as my employer welcomed a new crop of interns, the young woman assigned to our group asked me a serious question: “Am I going to have to lie a lot?”. Making it in this field requires a distinct professional skill set, an outgoing personality and a tireless work ethic. PR people are liars.”. Hosting a live event?

Hotels 120
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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52
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Bill, who didn't always watch from the sidelines.

Maxim Behar

Every now and then we'd catch up at a meeting and then sit down for a coffee in the only prestigious place at the time - the lobby bar of the Sheraton Hotel, to have a chat, but also mainly to see who with whom was here, from which we got a good idea of the business relations in Sofia. The meeting with King Simeon went fantastically.

Hotels 59
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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

From there, we reached the point where we now work with large international clients, though they are not the focus here. If you've recently stayed at a Hilton hotel, you'll see that there are now two curtains inside the tubs. Here, I place a significant emphasis on the ethics of how we do things. This is the reality.

Brand 59
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Priceless Lessons by Maxim Behar: A Story with Terence Billing

Maxim Behar

The central Hessischer Hof Hotel in Frankfurt, just opposite the famous Messe grounds, provided coolness and cocktails from the refined bar, gave an even more charming atmosphere and seemed to relieve my tension before the meeting. was a very warm day in July and I had no intention of even showing my nose outside. In the afternoon.

Hotels 52