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Leading PRSA Forward: A Conversation With New CEO Matthew Marcial

PRSay

Marcial previously served as CEO of the National Association of College Auxiliary Services and held executive roles with the Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists. How do you describe your leadership style?

Nonprofit 112
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How to Counsel Effectively When Your Client Has a Culturally Insensitive Idea – Fabiana Meléndez Ruiz

Ethical Voices

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. Thinking about your career and your work, what is the most difficult ethical challenge you have ever faced? I confront ethical challenges all the time. That’s on the less intense side of ethical issues.

Ethics 46
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 85
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5 Myths of Working in PR

Cision

Several years ago, as my employer welcomed a new crop of interns, the young woman assigned to our group asked me a serious question: “Am I going to have to lie a lot?”. Making it in this field requires a distinct professional skill set, an outgoing personality and a tireless work ethic. PR people are liars.”. Hosting a live event?

Hotels 120
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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52
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Bill, who didn't always watch from the sidelines.

Maxim Behar

Every now and then we'd catch up at a meeting and then sit down for a coffee in the only prestigious place at the time - the lobby bar of the Sheraton Hotel, to have a chat, but also mainly to see who with whom was here, from which we got a good idea of the business relations in Sofia. The meeting with King Simeon went fantastically.

Hotels 59
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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

From there, we reached the point where we now work with large international clients, though they are not the focus here. If you've recently stayed at a Hilton hotel, you'll see that there are now two curtains inside the tubs. Here, I place a significant emphasis on the ethics of how we do things. This is the reality.