Maxim Behar: Brand is what people talk about you when you are not in the room
Maxim Behar
AUGUST 14, 2024
There's a story from 25 years ago when Johnny Carson interviewed the founder of the large hotel chain "Hilton," Conrad Hilton, and at the end, he gave him 20 seconds to tell 40 million viewers what is most important about his brand. If you've recently stayed at a Hilton hotel, you'll see that there are now two curtains inside the tubs.
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