Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

Sword and the Script

SEPTEMBER 10, 2024

Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Is a brand that aligns with my personal values and ethics.” There is no cheap and cheerful path to thought leadership. Don’t skimp here.

B2B 179

B2B Software Ethics Leadership 179

PRSay

SEPTEMBER 27, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

Ethics 190

Ethics Study Public Affairs Training 190

Ronn Torossian

NOVEMBER 1, 2023

However, ethics play a vital role in this industry. The significance of ethical practices in health and wellness products PR cannot be emphasized enough. Public health ethics Public health ethics focuses on the moral issues in public health practice and research.

Ethics 195

Ethics Industry Publicity 195

ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

Ethics 182

Ethics Reputation Corporate Industry 182

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

Ronn Torossian

JUNE 30, 2023

The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation. These trends are revolutionizing product development and production.

Ethics 355

Ethics Trends Technology Industry 355

PRSay

JANUARY 20, 2025

As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. Ethics above all Dr. King stood firm in his principles, even when it was inconvenient or risky.

Communications 147

Communications Leadership Storytelling Ethics 147

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications.

Industry 217

Industry Reputation Groups Internal 217

Deirdre Breakenridge

SEPTEMBER 8, 2015

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. A follow up blog post by PR 2.0 … Read more.

Ethics 150

Ethics Community Newspapers Education 150

Agility PR Solutions

MARCH 16, 2025

With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance. Patients and stakeholders expect transparency, ethical communication, and a clear commitment to regulatory standards.

Healthcare 110

Healthcare Policies Publicity Ethics 110

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps. Where can you learn more about ethical communications, especially in an age of public conversations? Twitter, Instagram, Facebook, Tumblr, WordPress – oh my!

Twitter 324

Twitter Community Ethics Resources 324

Agility PR Solutions

JULY 18, 2023

And since then, many of those industries have already successfully adopted AI solutions. So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions.

Guidelines 148

Guidelines Ethics Healthcare Industry 148

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Fairtrade certification guarantees that farmers and workers receive fair compensation and work in safe and ethical conditions.

Transportation 78

Transportation Brand Branding Chemicals 78

Contently - Strategy

SEPTEMBER 30, 2024

Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits. As social media increasingly becomes a battleground for political and cultural conflicts, brands must carefully navigate content moderation policies, platform ethics, and potential litigation.

Social Media 107

Social Media Privacy Brand Branding 107

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Every industry has some. “I

Ethics 123

Ethics Communications Survey Corporate 123

5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically.

Consumer 78

Consumer Chemicals Marketing Ethics 78

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

Ethics 96

Ethics Privacy Healthcare Industry 96

Deirdre Breakenridge

OCTOBER 5, 2016

What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. How do we leverage more than tweet storms & 140 characters/text on Twitter?

Twitter 293

Twitter Community Ethics Radio 293

Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. It’s ethically the right thing to do.

Ethics 97

Ethics Crisis Transportation Airlines 97

Prowly

NOVEMBER 8, 2023

At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine. As you ask yourself, “How can AI be used in PR?”

Ethics 104

Ethics Agency How To Industry 104

PRSay

SEPTEMBER 2, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 187

Ethics Government Study Twitter 187

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 95

Ethics Marketing Sports Education 95

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. But why, then, not apply the same logic to an issue like greenhouse gases?

Ethics 94

Ethics Pitching Privacy Technology 94

5W PR

DECEMBER 12, 2024

Consumers are increasingly curious about the ingredients, manufacturing processes, and ethical practices behind their favorite products. Highlighting ethical sourcing practices, fair trade certifications, and sustainable packaging can resonate with environmentally conscious consumers.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. So, was Definers ethical? As for the ethics of spreading competitive “dirt,” most PRs would agree that the line is crossed when misleading or false information is used.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics Groups Handbook Education 93

Mindful Marketing

DECEMBER 18, 2022

” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video. Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards.

Advertising 88

Advertising Advertising Ethics Fashion 88

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Brand 78

Brand Branding Agriculture Chemicals 78

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

5W PR

NOVEMBER 22, 2024

The beauty industry, once a monolithic landscape dominated by a singular, often unattainable ideal of beauty, is undergoing a profound transformation. This shift is driven by a confluence of factors, including increasing diversity, technological advancements, and a growing awareness of ethical and sustainable practices.

Marketing 78

Marketing Consumer Ethics Industry 78

Ethical Voices

SEPTEMBER 7, 2023

Now that college is back in session, it is time for me to restart This Week in PR Ethics, a look at the most interesting, important and quirky communication ethics stories of the week. Disinformation moves markets – Anyone who is a loyal reader knows of my concern about the industrialization of fraud. Is AI racist? –

Ethics 92

Ethics Examples Data Industry 92

PRSay

JUNE 9, 2021

A commitment to ethics. Communicators and legal experts following the case wonder whether the suit will start a trend of potential litigation against other marketing and PR firms that work with clients in a variety of industries. “A For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 167

Crisis Ethics Publicity Marketing 167

Agility PR Solutions

JANUARY 26, 2021

It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by.

Leadership 176

Leadership Trends Publicity Ethics 176