5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumer preferences continue to evolve, personalization will remain a key driver of growth and innovation in the CPG industry. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumer preferences continue to evolve, personalization will remain a key driver of growth and innovation in the CPG industry. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. It led to an industry wide call to revisit global standards by Edelman CEO Richard Edelman, among others. ICCO teamed up with the Global Alliance (GA) and in February started work on an industry wide standard.

Ethics 95

Ethics Education Internal International 95

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

Ethics 96

Ethics Privacy Healthcare Industry 96

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. But why, then, not apply the same logic to an issue like greenhouse gases?

Ethics 94

Ethics Pitching Privacy Technology 94

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. PRSA’s recently released “ Tackling Misinformation: The Communications Industry Unites ” guide is an excellent resource.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too.

B2B 208

B2B Trends Retail Privacy 208

Stephen Waddington

JULY 1, 2021

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

Ethics 62

Ethics Creativity Privacy Training 62

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

In other words, when it comes to PR and generative AI, I’m skeptical about deep adoption across the industry. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. It surveyed 1,001 PR professionals from November 2 through December 14.

Report 182

Report Policies Survey Ethics 182

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

DECEMBER 12, 2023

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Data privacy and security are also a concern. SW: A challenge for software developers building solutions for the public relations market is its relative size compared to the market for other industries such as marketing.

Software 172

Software Tools Ethics Privacy 172

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

Wadds Inc.

MAY 17, 2023

finds that the public relations industry is slow to experiment with artificial intelligence (AI). Outside of the public relations industry, the launch of ChatGPT has meant that AI is no longer an issue siloed in innovation or research and development teams and has become a strategic C-level priority. It’s a surprising data point.

Publicity 141

Publicity Case Study Privacy Ethics 141

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

Healthcare 70

Healthcare Ethics Communications System 70

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The post Who Is Fighting Fake News?

Government 149

Government Wikipedia YouTube Google 149

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. With AI, there are groups across industry, academia and government focused on this. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.).

Enterprise 187

Enterprise Technology Tools Privacy 187

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 102

Privacy Google Advertising Advertising 102

5W PR

JUNE 11, 2024

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

NewsWhip

OCTOBER 9, 2024

For this we’ve developed unique patented technology, and industry leading predictive analytics. Our Engineering, Product and Design teams work in integrated units, closely with our client teams, and our clients, and ship what we often hear is the easiest to use and most intuitive software in the media monitoring industry today.

Viral 78

Viral Privacy Ethics Technology 78

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. So, the AI policy should educate employees about ownership issues related to content generated using AI tools.

Automotive 77

Automotive Policies Employee Corporate 77

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines Exercises 64

Stephen Waddington

FEBRUARY 24, 2020

As an industry, we’re finally being recognised for the impact we have on business and society. Few industries are better equipped to assess and inform policy making on issues around disinformation than ours. They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented.

Government 78

Government Policies Ethics Media 78

Remote PR Jobs

SEPTEMBER 25, 2023

Blockchain is complicated to people outside the industry. Public relations law can touch on copyright law, privacy law, and ethics. What this means for your blockchain company is: hiring a pro (in-house or an agency), budgeting enough money to support their PR plan, and orienting your expectations in terms of years not weeks.

Strategy 100

Strategy Privacy Ethics Resources 100

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. Then they need to take the right steps in ensuring that it is implemented ethically.

Publicity 92

Publicity Ethics Analysis Data 92

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Mindful Marketing

MARCH 31, 2025

administration’s promised $500 billion investment in AI infrastructure in an industry partnership called Stargate. However, from my experience, although the technology is good at answering questions, it’s ill-equipped to ask them , especially ones involving ethical issues.

Ethics 68

Ethics Energy Technology Employee 68

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

Branding 234

Branding Brand Reputation Crisis 234

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I go back to technology, data privacy, and AI.

Ethics 81

Ethics Privacy Data Financial 81

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

PR in High Definition

JUNE 28, 2023

That level of uptake illustrates how prevalent this technology is, and how no industry is untouched. With such huge ramifications on jobs as well as the use of people’s data, every application of generative AI spotlights potential ethical issues, so responsible AI must be discussed openly and through a range of viewpoints.

Ethics 62

Ethics Technology Privacy Government 62

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Our industry’s own PR Council has penned guidelines suggestions on how to use generative AI ; spoilers, be cautious and don’t feed it proprietary info just yet. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78