Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. This may include industry-specific forums, niche review sites, industry awards or endorsements from recognized experts. appeared first on ReputationUs.

Reputation 167

Reputation Consumer Report Ethics 167

Contently - Strategy

SEPTEMBER 30, 2024

This sparked an advertiser exodus, as companies feared the impact on their reputation, significantly affecting X’s revenue. Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

Deirdre Breakenridge

OCTOBER 5, 2016

With influence top of mind, where is the conversation about reputation & credibility? What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Twitter 293

Twitter Community Ethics Radio 293

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 123

Ethics Data Strategy Privacy 123

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Branding 78

Branding Brand Agriculture Chemicals 78

Agility PR Solutions

JUNE 3, 2020

The post PR across the pond: European pros battle ethical challenges, data competency, gender parity appeared first on Agility PR Solutions.

Ethics 109

Ethics Data Education Reputation 109

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

Ethics 96

Ethics Privacy Healthcare Industry 96

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88

Ethics Guidelines Reputation Privacy 88

5W PR

APRIL 10, 2025

Department of Commerce’s Bureau of Industry and Security, export control violations resulted in over $1.2 The Commerce Department’s Bureau of Industry and Security (BIS) manages EAR, which regulates dual-use items that have both commercial and military applications. According to the U.S.

Technology 78

Technology Communications Training Education 78

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Axia PR

OCTOBER 25, 2018

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work.

Ethics 104

Ethics Journalism Publicity Reputation 104

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.

Reputation 78

Reputation Crisis Insurance Insurance 78

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics.

Crisis 78

Crisis Crisis Management Technology Exercises 78

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. But technology is good for the industry.

Trends 155

Trends Communications Ethics Corporate 155

The Hoyt Organization

AUGUST 23, 2024

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. Because of this, there are several things that hotels are doing to remain competitive in the industry and uphold a sustainable brand reputation. Try to source as many products locally as you possibly can.

Hotels 95

Hotels Industry Energy Local 95

Stephen Waddington

JULY 29, 2021

The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. The executive summary presents a mostly upbeat portrayal of an industry that has been recognised for its contribution during the pandemic. There isn’t a single headline. But that’s the story.

Report 157

Report Reputation Ethics Survey 157

Wadds Inc.

MAY 26, 2024

The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. Ethical communication is paramount in healthcare. Between 1970 and 1998, thousands of patients were infected with HIV and hepatitis through contaminated blood products.

Reputation 105

Reputation Healthcare Government Crisis 105

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Stay informed, keep an eye on the news and be aware of what’s happening in your industry and the world. You can strengthen pitches with recent data and statistics, industry anecdotes or analyst assessments around the state of the specific sector, for example. The PR industry can be a minefield of potential mishaps.

Pitching 240

Pitching How To Report Radio 240

5W PR

MAY 22, 2023

The health industry is alive, vital, and constantly changing. The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public.

Industry 88

Industry Education Reputation Training 88

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 137

Ethics Policies Guidelines Employee 137

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. You must also benchmark against your industry competitors to fully understand how your CEOs and organizations are performing in the media In our latest CEO Index report , we reveal which US CEOs are making the biggest impact and why.

Media 195

Media Reputation Data Leadership 195

Reputation Specialist Michael Toebe

FEBRUARY 4, 2022

Jessica Corvo Josh McDaniels reputation with many fans and executives in the National Football League is not pretty. How has McDaniels overcome personal reputation wreckage to be trusted and get an opportunity so many coaches chase and never get? That behavior and leadership deficiency plagued his reputation for years.

Reputation 105

Reputation Ethics Leadership Interviews 105

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. In addition, to fully understand how your CEOs and organizations are performing in the media, you must benchmark against your industry competitors. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Agility PR Solutions

APRIL 29, 2019

With reputation sensitivity on red alert these days, companies have to tread lightly though controversies like data breaches, questionable sales practices and organizational misconduct—and ideally end them once and for all.

Ethics 75

Ethics Enterprise Reputation Data 75

PRSay

FEBRUARY 27, 2025

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. Also, we can learn from outside the industry. With PRSA being a 75-year-old organization, the reputation of PRSA is tremendous. Its what got me motivated in this role.

Nonprofit 113

Nonprofit Leadership Internal International 113

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Branding 234

Branding Brand Reputation Crisis 234

Barokas

JANUARY 9, 2020

In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. Hasn’t ethics in communications always been vitally important? But as in most situations, a few bad actors blemish the reputation of all—including the good—players.

Ethics 78

Ethics Storytelling Reputation Blogging 78

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. But only if you've been in the industry for 10 minutes. For example, Always' Like a Girl campaign netted over 90 million video views for the brand and improved their reputation along the way.

Examples 104

Examples How To Product Launch Print 104