Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

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Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

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Ethics Reputation Corporate Industry 182

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows.

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Ethics Social Media Education Resources 167

PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Ethics Communications Tools Analysis 165

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. Curious, I pressed for more information and asked for the origin of the data.

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Ethics Product Launch Data Trends 117

The Resolution Blog

MAY 18, 2021

We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. The post Ethics & doing the right thing in PR appeared first on PR Resolution — by CoverageBook.

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Ethics Public Affairs Interviews Publicity 156

Deirdre Breakenridge

SEPTEMBER 8, 2015

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. … Read more.

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Ethics Community Newspapers Education 150

PRSay

JANUARY 20, 2025

Lets explore what we as communicators can learn from Dr. Kings approach and how we can apply these lessons to advise, inform and inspire in a world that is still grappling with inequality and division. Ethics above all Dr. King stood firm in his principles, even when it was inconvenient or risky.

Communications 147

Communications Leadership Storytelling Ethics 147

5W PR

JANUARY 20, 2025

AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks. During crisis situations , these monitoring systems become invaluable tools for tracking the spread of information and public reaction.

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Analytics Strategy System Ethics 146

PRSay

SEPTEMBER 1, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics Publicity Transportation Twitter 163

PRSay

FEBRUARY 18, 2020

Editor’s note: To promote the Global Alliance’s first Global Ethics Month , PRsay is posting wisdom from thought leaders on the subject to help showcase that #EthicsMatter. ” Kirk Hazlett, APR, Fellow PRSA: “Ethics is just this: Do unto others as you would have them do unto you.” ” Mark W.

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Ethics Interviews Twitter Blogging 161

PRSay

JANUARY 19, 2021

Despite low public trust of business leaders, this year’s report nonetheless ranks business as the most trusted institution among the four studied, and the only one seen as ethical and competent. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

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Government Report Survey Media 158

PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. It was a risky move because it meant disclosing information that had numerous protections around it. It took us a year before the information reached the right people, and we were finally able to highlight what was truly happening.

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Ethics Public Affairs Government System 151

Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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Social Media Privacy Branding Brand 107

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

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Government Survey Ethics Media 152

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. In uncertain times, FEEL (facing Fears, engaging with Empathy, Using Ethics and unleashing Love) can make a difference. We are in uncertain times. As the Coronavirus spreads and new cases are reported in the U.S.

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Communications Ethics Travel Employee 297

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

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Ethics Employee Survey Community 97

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

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Case Study Brand Branding Ethics 78

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

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Ethics Industry Publicity Analysis 111

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

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eBook Infographics Ethics Study 339

5W PR

JANUARY 6, 2025

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies.

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Transportation Branding Brand Chemicals 78

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

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Policies Ethics Privacy Training 178

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

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Ethics Privacy Healthcare Industry 96

PRSay

SEPTEMBER 24, 2021

My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. Had we known, we might have agreed to it and been cautious about the information we shared. PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.).

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Ethics International Internal Agency 182

Burrelles Fresh Ideas

JANUARY 30, 2024

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” It’s ethically the right thing to do.

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Ethics Crisis Transportation Airlines 97

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Consistent with this advice, relationship building also requires informal conversations around lunch or coffee or a simple chat in the hallways or offices. Reference: Redmond, J., and Trager, R.

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International Internal Ethics Journalism 208

PRSay

SEPTEMBER 29, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. How is this ethical? A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

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Ethics Pitching Communications Publicity 174

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? So, was Definers ethical? It’s an accusation that seems almost quaint post-Cambridge Analytica, but the furor in PR circles after a blogger posted the agency’s “secret” anti-Google pitch was as much about incompetence as ethics.

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Facebook Ethics Public Affairs Privacy 224

PRSay

SEPTEMBER 2, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

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Ethics Government Study Twitter 187

5W PR

JANUARY 12, 2025

This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. They should be produced sustainably and ethically, and this encompasses practices like reducing plastic waste, minimizing environmental impact, and fair labor practices.

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Consumer Chemicals Marketing Ethics 78

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

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Ethics Groups Handbook Education 93

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. But why, then, not apply the same logic to an issue like greenhouse gases?

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Ethics Pitching Privacy Technology 94

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

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Ethics Marketing Sports Education 95

5W PR

DECEMBER 12, 2024

Consumers are increasingly curious about the ingredients, manufacturing processes, and ethical practices behind their favorite products. By sharing detailed information about their products, brands can foster trust and credibility.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

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Publicity How To Product Launch Agency 334

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Strategies for Navigating Alcohol Advertising Challenges Stay informed about the latest alcohol advertising regulations in the target markets.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78