PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

Ethics 130

Ethics Case Study Twitter Reputation 130

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 107

Social Media Privacy Brand Branding 107

PRSay

FEBRUARY 27, 2018

Keeping a secret can be a form of silence that is highly ethical. Lukaszewski , APR, Fellow PRSA, believes that in today’s world of overwhelming chatter and information overload, “silence is the most toxic strategy” to reputation and integrity. Two of the fundamental values of the PRSA Code of Ethics are fairness and loyalty.

Ethics 146

Ethics Training Reputation Groups 146

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

PRSay

SEPTEMBER 12, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore. Welcome to prsa.org.

Ethics 107

Ethics Handbook Case Study Resources 107

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 123

Ethics Data Strategy Privacy 123

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

The Hoffman Agency

APRIL 16, 2025

Managing reputation in this politically charged climate, heavily influenced by the US-China trade dynamic, demands a new level of agility, awareness of tariff implications, and strategic foresight to navigate potential consumer backlash, investor concerns, and government scrutiny in both nations and beyond.

Reputation 36

Reputation Ethics Policies Government 36

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Position your organization as the leading credible source of information within the crisis.

Crisis 249

Crisis Crisis Management Viral How To 249

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

DECEMBER 6, 2024

Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. Create a system to ensure that all advertising materials adhere to local laws.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Brand 78

Brand Branding Agriculture Chemicals 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. The response underscored the organization’s role in dispensing useful and credible information about cybersecurity.

Brand 323

Brand Branding eBook Advertising 323

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

Ethics 96

Ethics Privacy Healthcare Industry 96

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. At the same time, it’s crucial for organizations to quickly validate information and be prepared to respond. So, what’s a PR person to do? Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

5W PR

APRIL 10, 2025

PR professionals need to understand what technical information can be shared publicly versus what requires special handling or licenses. The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities.

Technology 78

Technology Communications Training Education 78

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Wadds Inc.

MAY 26, 2024

The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. Government and health agencies must commit to transparency and provide timely, accurate information about public health risks and decisions.

Reputation 105

Reputation Healthcare Government Crisis 105

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. These simulations must account for national security implications, classified information handling, and complex stakeholder relationships.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Product Launch Agency 334

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.

Reputation 78

Reputation Crisis Insurance Insurance 78

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Melissa Agnes

SEPTEMBER 4, 2014

Generally speaking, while these often do not yield legitimate names or contact information, if an IP Address is produced, that information can be used to subpoena the internet service provider for subscriber information. Dealing with Negative Criticism Internet Defamation Online Reputation Management'

How To 238

How To Wikipedia Viral Course 238

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general.

Examples 104

Examples How To Product Launch Print 104

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Stay informed, keep an eye on the news and be aware of what’s happening in your industry and the world. Media can be fickle and unforgiving, and PR teams have an ethical responsibility to rise above hyperbole while creating a compelling narrative and being transparent about the nuances of the pitch process.

Pitching 240

Pitching How To Report Radio 240

Cision

APRIL 27, 2017

It’s your job to supply it in a format that enables them to tell your story in the best possible way for your brand’s reputation. Schaefer says, “There are an average of 1,500 stories that could be shared each time a user logs into Facebook,” and “information on the web will increase by 500 percent by 2020.”.

Data 264

Data Leadership Tools Advertising 264

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. Gathering data insights on your CEO Having this depth of information about your CEO and brand is crucial for gaining a competitive edge and reacting quickly and effectively to negative media coverage.

Media 195

Media Reputation Data Leadership 195

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

Ethics 79

Ethics Publicity Education Reputation 79