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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. Reference: Redmond, J., Some of these relationships may result in mentors or allies that you can count on when needed.

Internal 208
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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. This is the form of native advertising discussed in the podcast.

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S&T Live Recap: Even as Trust in Media Falls, Students Can Serve Public Good

PRSay

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. In university journalism and public relations programs, she said, expertise is needed across disciplines to teach students to discern between trustworthy, quality journalism and partisan distortions.

Publicity 148
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2020, PR Moment (decade) of Truth

Flack's Revenge

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). These are some of the same kinds of ethical challenges we have faced before in an updated format.

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How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel

PRSay

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60
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How to Effectively Address Management Decisions that Conflict with Your Values – Carolyn Smith Casertano

Ethical Voices

Like many of my friends in the public relations industry, I graduated with a degree in journalism and worked as a journalist for a short time before pivoting over to PR. What is the most difficult ethical challenge you ever confronted at work? Ethical companies, when they make them, they own it, and they fix it.

Ethics 40
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The Key to Overpowering Arrogance

Deirdre Breakenridge

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. Power is the toxic element that poisons leaders who are in a position to control people. A condition that isn’t gender specific.