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Three Ways Leaders Live Their Ethics

Deirdre Breakenridge

When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others. At the same time, fast forward to today, with leaders who take ethical “detours.” For me, leadership and ethics go hand-in-hand.

Ethics 433
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Setting the Record Straight About the Ethical Practice of Public Relations

PRSay

Not only do I have to sleep at night, I need to have my ethics intact to maintain my career. Or at least, it’s not what this APR, ethical, crisis PR professional does. As professional communicators, the PRSA Code of Ethics is a powerful reminder of our responsibility toward our clients, our organizations, and ourselves.

Ethics 143
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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.”

Ethics 268
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Four Questions to Ask Your Mentors About Their Ethics & Values

Deirdre Breakenridge

Of course, ethics and values are a personal choice and a business practice. Here’s when your mentors’ ethics and values really matter. As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me.

Ethics 367
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Comply with regulations, law, industry standards & ethical practices.”

B2B 177
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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. By engaging in thought leadership and targeted media placements, companies can highlight their capabilities, fostering trust and positioning themselves as leaders balancing personalization with privacy.