PRSay

JANUARY 20, 2025

As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. Ethics above all Dr. King stood firm in his principles, even when it was inconvenient or risky. For communicators, empathy isnt just a skill; its a strategy.

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Communications Leadership Storytelling Ethics 147

Deirdre Breakenridge

DECEMBER 13, 2021

So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Today, everyone is an Ethical Marketer. In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values.

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PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics Public Affairs Crisis Management Training 202

Deirdre Breakenridge

NOVEMBER 16, 2021

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

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Ethics Interviews Media Print 195

Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. I’ve been asked, “Why the launch of the FEEL Model and the FEEL First Test and what will you learn from the data?”

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Ethics Communications Data Video 56

Deirdre Breakenridge

FEBRUARY 19, 2019

E = Communicate with Ethics especially in the age of social conversations. F = Uncover your Fears and move out of your comfort zone. E = Come from a place of Empathy and dig deeper to understand what’s “below the surface” of the people you want to reach. Featured image courtesy of Dmitri Popov on Unsplash.

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Leadership Ethics Creativity Video 42

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Ethics Training Social Media Leadership 167

Agility PR Solutions

JANUARY 26, 2021

It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by.

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Leadership Trends Publicity Ethics 176

Wadds Inc.

JANUARY 24, 2025

It relates to values, culture, behaviour, transparency and ethical conduct. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. In an era of increased transparency and stakeholder activism, sustainable leadership success requires excellence in both capability and character.

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PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

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Ethics Case Study Twitter Reputation 128

PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Ethics Communications Tools Analysis 162

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Public Affairs Journalism Leadership 144

PRSay

SEPTEMBER 8, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

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Government Survey Ethics Media 152

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

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Ethics Banking Pitching Analysis 157

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Reputation Employee Small Business 125

PRSay

SEPTEMBER 4, 2018

Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure.

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Ethics Twitter Conference Journalism 122

PRSay

SEPTEMBER 5, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Construction Newspapers Crisis 124

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

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International Internal Ethics Journalism 208

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. He spoke with John Elsasser, PRSAs publications director, about his leadership style, what drew him to PRSA and how he defines success. How do you describe your leadership style? Those things are key to my leadership style.

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Nonprofit Leadership International Internal 110

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

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Case Study Brand Branding Ethics 78

Culpwrit

MAY 27, 2021

By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The post Plank Leaders Discuss Ethics with Scripps PRSSA appeared first on culpwrit.

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Ethics Leadership Social Media Publicity 106

Deirdre Breakenridge

APRIL 5, 2019

If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears. Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! Boolean Search on Leadership, Communication Qualities and Emotion Graphic 2.

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Infographics Communications Leadership Social Media 266

Agility PR Solutions

MAY 1, 2019

The post Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations appeared first on Agility PR Solutions.

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Leadership Meeting Ethics Employee 108

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent.

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Reputation Ethics Employee Government 60

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? So, was Definers ethical? As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

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Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Brands should actively seek newsjacking opportunities, leveraging them to establish thought leadership and foster meaningful connections with their audience in today’s media landscape.

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Brand Branding eBook Advertising 323

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. ” — TaQuinda Johnson. Ypsilanti, Mich. ” — Mark Weiner. Neill, Ph.D.,

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Ethics Communications Journalism Corporate 112

Deirdre Breakenridge

MARCH 13, 2020

In uncertain times, FEEL (facing Fears, engaging with Empathy, Using Ethics and unleashing Love) can make a difference. I’ve been working on my passion project, the FEEL Model, gathering research about the type of communication that builds relationships and creates stronger bonds.

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Communications Ethics Travel Employee 297

Reputation Us

JANUARY 23, 2025

Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception. Building a Positive Reputation Through Thought Leadership The power of thought leadership in positioning executive or an entire organization as industry experts.

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Reputation Crisis Insurance Insurance 78

Deirdre Breakenridge

FEBRUARY 26, 2019

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate.

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Communications Skype Ethics Leadership 184

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.

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Ethics Internal International Employee 126

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

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eBook Infographics Ethics Study 339

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. Again, that goes back to individuals’ ethics and how they operate.

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Trends Communications Ethics Corporate 153

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

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Trends Industry Government Data 333

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,

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Policies Ethics Privacy Training 175

Deirdre Breakenridge

MARCH 12, 2019

When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations. I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships.

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