5W PR

JANUARY 3, 2024

For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Connecting with local communities Strengthen the brand’s ties with local communities by engaging in initiatives that promote health and well-being.

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Publicity Branding Brand Local 78

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

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Ethics Public Affairs Travel Nonprofit 164

PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich. “A

Crisis 164

Crisis Ethics Publicity Marketing 164

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. Ethics must be at the core of our activity.

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Ethics Education Internal International 95

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

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Ethics Agency Journalism Corporate 72

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

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Ethics Travel Writing YouTube 83

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. I am just finishing my term as president of my temple locally. I learned the ethics challenge very early on in my career. How augmented intelligence can help enhance our profession.

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Ethics Publicity Data Agency 52

PRSay

JULY 20, 2016

And that’s fine…everyone deserves some downtime, especially public relations professionals who tend to be “on” 24/7. But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. There are no vacations for ethics. After all… ethics doesn’t take vacations.

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Ethics Guidelines Education Local 60

Waxing UnLyrical

MARCH 12, 2013

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations.

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Ethics Publicity Guidelines Government 78

PRSay

OCTOBER 7, 2019

With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field.

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Public Affairs Publicity Course Ethics 131

Reputation Us

OCTOBER 16, 2023

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception. According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

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Reputation Consumer Report Ethics 167

5W PR

JUNE 17, 2024

However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out. By providing timely, newsworthy information, travel brands can secure feature articles, reviews, and mentions in reputable publications, which boosts credibility and trust among potential customers.

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Travel Crisis Management Tourism Storytelling 78

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

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Ethics How To Crisis Internal 45

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

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Strategy Marketing Ethics Mobile 78

PRSay

AUGUST 19, 2021

must earn the Accreditation in Public Relations before tenure and must be active in PRSA. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. I anticipate that professional development will play a much more significant role as the future of public relations evolves.

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Meeting Education Ethics Leadership 195

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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Communications Sports Journalism Fashion 190

The Hoyt Organization

AUGUST 23, 2024

You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Always check that all suppliers comply with the necessary sustainability practices and ethical labor practices. Try to source as many products locally as you possibly can.

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Hotels Industry Energy Local 87

5W PR

FEBRUARY 20, 2024

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Ethical considerations become second nature, from fair wages and safe working conditions to minimizing the company’s environmental footprint.

Consumer 78

Consumer Branding Brand Ethics 78

5W PR

JULY 21, 2023

Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility. They can strengthen their connection with the community by supporting local artisans, sourcing products from local suppliers, and actively participating in neighborhood events.

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Retail Local Consumer Community 78

Contently - Strategy

AUGUST 14, 2024

On X, Danny Sullivan, Google’s public search liaison , wrote, “It’s unlikely some AI content is going to feel written by people without some degree of human review.” Ask the Content Strategist: FAQs about NLP and SEO How does NLP affect local SEO and geographically targeted content? Don’t rely on AI alone.

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SEO Engineering Google Local 52

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.)

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SEO Mobile Engineering Ethics 85

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint. What is sustainable fashion?

Fashion 78

Fashion Communications Branding Brand 78

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what?

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Ethics Journalism Radio Television 90

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. How is your local government benefitting the community? Keep it ethical. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages?

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Twitter Community Ethics Radio 293

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. It comes down to two things – how do you ethically deal with people with agendas?

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Report How To Ethics Nonprofit 91

Flack's Revenge

AUGUST 6, 2019

Yet asking people if they buy on belief is not the same thing as … if they’d buy from a company with a public position on a political issue with which they disagree. This movement, if successful would compel them to balance profits and ethics. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

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Corporate Branding Brand Agriculture 198

PRSay

APRIL 4, 2019

Visit this link for more information about the Accreditation in Public Relations process. One of the most rewarding experiences of my PR career was preparing for and obtaining my Accreditation in Public Relations. Prior to submitting my application, I attended an APR Boot Camp at a local university.

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Case Study Ethics Study Course 126

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.

Publicity 92

Publicity Ethics Nonprofit Local 92

Bianchi Biz Blog

OCTOBER 9, 2023

Transport Topics is a business-to-business publication that exists to provide our readers with business intelligence and insights that can help them run their organizations more effectively and better plan for the future. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria.

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Transportation Meeting Newspapers Media 98

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. I have marched the streets of Washington, D.C.,

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System Public Affairs Employee Nonprofit 187

Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). Maxim Behar: “It is a great honor to be appointed as International Fellow of PRCA, the largest professional public relations community in the world.

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International Internal Ethics Government 52

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. It has become the cornerstone of successful communication strategies.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Public Relations professionals must not only guard against mis, mal and disinformation about their companies or clients but part of the solution to stem the tide.

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Survey Media Report Journalism 136

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

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Media Apparel Ethics Interviews 123