Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business is ethical and competent. 57% are neutral about trust in NGOs.

Government 152

Government Survey Ethics Media 152

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy , a digital advertising and media solutions expert, recognized the significance of the clash between traditional measurement and digital platforms.

Branding 323

Branding Brand eBook Advertising 323

5W PR

JANUARY 6, 2025

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies.

Transportation 78

Transportation Branding Brand Chemicals 78

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. “What you measure is what you manage,” said Gordon.

Ethics 128

Ethics Internal International Employee 128

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

DECEMBER 12, 2024

Consumers are increasingly curious about the ingredients, manufacturing processes, and ethical practices behind their favorite products. Sharing insights into the production process, such as where products are made, the quality control measures implemented, and any certifications or accreditations obtained, can enhance brand credibility.

Marketing 78

Marketing Ethics Consumer Advertising 78

Waxing UnLyrical

NOVEMBER 9, 2016

The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts.

Storytelling 95

Storytelling Measurement Ethics Web 95

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do. For more information on PR ethics and AI, check out Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners.

Ethics 97

Ethics Crisis Transportation Airlines 97

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Responding to Public Criticism When addressing public concerns, brands must strike a balance between accountability and measured response.

Reputation 78

Reputation Branding Brand Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR One example?

Trends 333

Trends Industry Government Data 333

5W PR

JANUARY 12, 2025

Ethical Considerations in In-App Advertising While in-app advertising is a valuable revenue stream for developers, it’s essential to balance monetization with ethical considerations. User privacy and data security should be prioritized, ensuring transparent data collection and robust security measures.

Advertising 78

Advertising Advertising Ethics Mobile 78

Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94

Ethics How To Survey Interviews 94

PRSay

APRIL 21, 2020

The APR credential not only certifies your ethical and strategic credentials as a PR practitioner, but it also shows that you have the drive that sets you apart from the rest. My advice: Do it now! Ashley Manz, APR, is the senior social media manager at Panasonic North America. Photo credit: Porrot.

Ethics 210

Ethics Study Print Social Media 210

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. Now we find ourselves in a bind. How do we show the value our coverage is getting? How do we show the value our coverage is getting?

Measurement 120

Measurement Advertising Advertising Google 120

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols.

Crisis 78

Crisis Branding Brand Case Study 78

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Deirdre Breakenridge

FEBRUARY 26, 2019

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate.

Communications 184

Communications Skype Ethics Leadership 184

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage.

Branding 78

Branding Brand Agriculture Chemicals 78

Agility PR Solutions

SEPTEMBER 14, 2020

Blockchain-powered ethical data marketplace Measure Protocol explores this impact in an eye-opening new study on market research data quality, Is trust the solution to dirty data? […]. The post Is trust the solution to ‘dirty data?’

Data 156

Data Study Ethics Resources 156

5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Reinforce the organization’s dedication to quality, customer satisfaction, and ethical business practices. Take Swift and Decisive Action Words alone are not enough.

Crisis 78

Crisis Branding Brand How To 78

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Reputation Us

JANUARY 23, 2025

Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?

Reputation 78

Reputation Crisis Insurance Insurance 78

Deirdre Breakenridge

APRIL 5, 2019

If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears. Whether it is you, or the leaders you know, there’s a better way to approach communications when the noise is overwhelming … it’s to FEEL first.

Infographics 266

Infographics Communications Leadership Social Media 266

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Ask the Content Strategist: FAQs about user-generated content How do you measure the success of user-generated content on owned channels? Metrics like engagement rates, user interactions, and conversion rates are common indicators.

B2B 99

B2B Branding Brand Case Study 99

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). He presently serves as ethics chair for PRSA’s North Carolina Chapter. Likewise, when I’m judging award entries, I’m more prone to deduct points for incomplete submissions (e.g.,

Publicity 179

Publicity Case Study Ethics Study 179

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 86

Ethics Radio Sports Facebook 86

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. ” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218

Ethics Exercises Energy Corporate 218

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

Ethics 62

Ethics Creativity Privacy Training 62

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status is typically recognised a measure of competence within a profession. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 78

Ethics Government Pharmaceuticals Policies 78

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 75

Ethics Branding Brand Internal 75

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73