Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do. For more information on PR ethics and AI, check out Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners.

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Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. This one’s dangerous.

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Twitter Ethics Pitching Product Launch 197

Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. From AI tools for media relations to plans to restrict freedom of speech and continued resume bias, the topics are worth a read. Check them out below! One of the topics that always comes up is their use by the military.

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Ethics Pitching Public Affairs Government 80

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Walk away from any PR person who tells you they can guarantee earned media coverage. Never make coverage guarantees.

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Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

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Trends Industry Government Data 333

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

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Ethics Travel Writing YouTube 85

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. This is good for business and good for our country.

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Brand Branding Government Ethics 253

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

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Storytelling Media Nonprofit Government 163

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

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Data Leadership Tools Advertising 264

PRSay

DECEMBER 3, 2021

Even as the news media’s credibility is questioned, we continue to believe thought leaders benefit from media relations. We stress ethics and transparency. And we commit to broadening media literacy. We also believe the PR profession should support credible journalism in these turbulent times.

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Journalism Survey Ethics Report 158

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. The Center for Humane Technology talks about how new technologies are not ethical or not civil in a way that they influence. That is not ethical. Speaking of advice, what is the best piece of ethics advice you were given?

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Ethics Communications Agency Technology 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. This is about putting the public back into public relations and the social back into social media. Because you’re not a true public relations professional. We’ll look at ethics and governance.

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Crisis Communications Transportation Conference Social Media 148

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

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Healthcare Ethics Communications System 70

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. and they frequently expect a correction or even a media retraction.

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Media Apparel Ethics Interviews 123

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

How to “Newsjack” – Ethically Opportunistic and insensitive attempts at newsjacking have given it a bad connotation in some circles, but newsjacking doesn’t have to be negative! Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic.

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Ethics eBook B2B Blogging 182

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. Bias is universal. Psychology affects everyone.” Try our services.

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Survey Data Media Ethics 165

Scott Public Relations

JULY 13, 2023

Media relations, strategic communication and content production are in particularly high demand in 2023. PR and comms firms around the world agree that this year’s most popular services are media relations (63.2%) and communication strategies (57.9%).

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Ethics Survey Insurance Insurance 52

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. The ethical considerations for public relations and journalism have similarities and differences.

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Communications Sports Journalism Fashion 193

Sword and the Script

DECEMBER 12, 2023

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Disruptive innovation typically comes from outside the public relations industry and is then adopted by the industry. The tool market is exploding, but there are limited resources to support practitioners.

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Software Tools Ethics Privacy 172

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

This post outlines six common media relations mistakes and ways to avoid them. Media can be fickle and unforgiving, and PR teams have an ethical responsibility to rise above hyperbole while creating a compelling narrative and being transparent about the nuances of the pitch process.

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Pitching How To Report Radio 240

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Six in 10 comms pros face ethical challenges. 88% of PR pros say creativity is more important in the era of Covid. click image for higher resolution).

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Creativity Study Ethics Publicity 99

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

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Survey Communications Ethics Measurement 134

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. Media bias and PR ethics. The survey shows, most respondents say the media is objective “often” (41%) and “sometimes” (37%); few chose absolute answers (i.e. That’s up from 68% in 2019 and 51% in 2018.

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Survey Measurement Public Affairs Storytelling 144

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice? .” What is the best piece of ethics advice you were given?

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Ethics Storytelling Communications Training 72

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. Media Relations'

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Policies Marketing Viral Pitching 181

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study?

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Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

MAY 24, 2022

The best communications people don’t try to shade the truth or blur ethical lines to gain a temporary advantage; rather they keep it straightforward and credible. . It’s also important to call out unrealistic expectations by clients or associates regarding media outreach or outcomes.

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Interviews Ethics Study Course 170

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

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Ethics Product Launch Corporate Consumer 52

Doctor Spin

FEBRUARY 4, 2025

Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. When used manipulatively, it is also closely related to propaganda. Mitigating damage by reshaping public perception after negative events. Drive impact and influence like never before.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Only one third (35.9%) follow the debate about social bots and 15.9%

Communications 115

Communications Publicity Survey Newspapers 115

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

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Trends Mobile Web System 120

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

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Blogging Software B2B Survey 144

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. Blog: Code of PR Ethics? FIR Network).

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Survey Communications Measurement International 151

Praxis Makes Perfect

DECEMBER 6, 2013

PR public relations media relations media list news release spamming journalists press lists media database' In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a.

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Media Relations Public Affairs Nonprofit Ethics 40

Wadds Inc.

JANUARY 22, 2023

Almost every aspect of management has a requirement for public relations, managers have no preparation for working in the public sphere or managing relationships, and public relations is typically viewed as a promotional activity and a function of marketing or media relations management.

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Publicity Case Study Study Ethics 122

Solo PR Pro

FEBRUARY 12, 2015

Do you have a clause about ethics in your contracts? Can you be a successful #SoloPR pro without doing media relations? The post Chat Recap: Ethics, Databases and More appeared first on Solo PR Pro. What advice would you give to someone that is just starting in freelance PR? Chat Highlights.

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Ethics Leadership Twitter Meeting 40