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When Passion Meets Ethics

PRSay

It was a weekend morning and I was hastily dressing for an impromptu business meeting. And then I left for that meeting. This pretty much frames most ethical dilemmas, doesn’t it? On that weekend morning, I went to the meeting and I made my case. How do you think she reacted? That’s not how I see it.

Ethics 142
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast. It requires the right strategies to stand out in a rapidly changing field.

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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 203
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Is a brand that aligns with my personal values and ethics.” Meet my company’s minimum quality / functional needs.” Don’t skimp here.

B2B 179
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Agentic AI: Are You Ready to Meet Your New Coworker?

Stern + Associates

Rana el Kaliouby , an AI trailblazer whose work on emotional, humanized AI tools is essential to organizations designing ethical business strategies, recently launched the captivating Pioneers in AI podcast. The post Agentic AI: Are You Ready to Meet Your New Coworker? appeared first on Stern Strategy Group.

Meeting 110
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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 180
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169