PRSay

NOVEMBER 10, 2020

” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.”

Meeting 153

Meeting Leadership Energy Ethics 153

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

Stephen Waddington

AUGUST 12, 2020

We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. How is it going? Far better than we could have expected. Our first out-of-home campaign goes live this month.

Agency 161

Agency Meeting Retail Energy 161

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions.

Reputation 60

Reputation Ethics Employee Government 60

PRSay

AUGUST 16, 2024

Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N. On July 24, we held a face-to-face meeting with the United Nations. We are calling on all practitioners around the world to act and fulfill their ethics. How you use it is the issue.

Trends 154

Trends Communications Ethics Corporate 154

Deirdre Breakenridge

APRIL 5, 2019

With Millennials and Generation Z experiencing more depression and anxiety at alarming rates, are leaders today meeting the communication expectations of these groups, or any group they want to reach? Now, it’s time to reign in the communication for some self-reflection. Ask yourself an important question.

Infographics 266

Infographics Communications Leadership Social Media 266

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 100

Transportation Meeting Newspapers Media 100

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We

Ethics 67

Ethics Case Study Meeting Facebook 67

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Bianchi Biz Blog

SEPTEMBER 7, 2021

The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Meet the Media: Alexa St.

Meeting 91

Meeting Transportation Media Journalism 91

Deirdre Breakenridge

JULY 10, 2019

Is it because their leaders are coming across as leaders who don’t meet their expectation? FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . What is the genesis of my passion project?

Ethics 177

Ethics Social Media Leadership Communications 177

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Technology Tools Privacy 186

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Clearly, technology offers a huge opportunity but it can be overwhelming. But with opportunities come risks and challenges.

Trends 203

Trends How To Ethics Reputation 203

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

Ethics 62

Ethics Creativity Privacy Training 62

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

Ethics 85

Ethics Travel Writing YouTube 85

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. The hype surrounding AI is unhelpful.

Ethics 68

Ethics Marketing Survey Analysis 68

Stephen Waddington

JULY 6, 2022

It can be practiced in a professional context, but it does not meet all the criteria to recognised as a professional management discipline. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Competence in practice.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. It can’t hold a meeting (especially one about leaks) that isn’t immediately leaked to the D.C. Look at the White House. Communicate regularly.

Reputation 159

Reputation How To Employee Financial 159

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both former students are strongly committed to ethical practice. You can do it, too. Make it right and make it effective.

Ethics 60

Ethics Advertising Advertising Technology 60

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 145

Software Pitching Ethics Technology 145

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. We will meet our challenges again and prevail by recommitting to our common interests.

Survey 134

Survey Ethics Leadership Course 134

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

PRSay

DECEMBER 27, 2017

With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. Our profession is in good hands based on the PRSSA students I had the chance to meet at 21 different schools.

Leadership 132

Leadership Government Conference Energy 132

PRSay

JANUARY 8, 2019

Use SMART approaches to work with reporters, meet deadlines, secure media coverage for your clients in reasonable amounts of time and track your placements. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development.

Storytelling 163

Storytelling Media Nonprofit Government 163

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 118

Technology Ethics Leadership Groups 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Regular dissemination of good communication, meeting and texting practices is also necessary. My own predictions are listed at the very bottom.

Marketing 212

Marketing Content Marketing Data Social Media 212

The Proactive Report

FEBRUARY 17, 2023

Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130

Brand Branding Ethics Engineering 130

PRSay

AUGUST 19, 2024

The other is a person more than 40 years younger than me who has patiently worked to help me be less overwhelmed by rapidly changing technology while I have opened up new business relationships for him. At your next team meeting, run a suggestion you want to make past your mentor. Ask for guidance in advance.

How To 135

How To Employee Enterprise LinkedIn 135

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. As a result, they clearly define their marketing objectives and develop sound strategies to meet them. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

Presspage

FEBRUARY 15, 2024

Transparency, bolstered by data, strengthens investor trust and meets regulatory demands. Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Transparency, bolstered by data, strengthens investor trust and meets regulatory demands. Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78