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Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.
To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.
Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.
” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.”
These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast. It requires the right strategies to stand out in a rapidly changing field.
We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. How is it going? Far better than we could have expected. Our first out-of-home campaign goes live this month.
Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N. On July 24, we held a face-to-face meeting with the United Nations. We are calling on all practitioners around the world to act and fulfill their ethics. How you use it is the issue.
If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Don’t skimp here.
These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Ethical Considerations and Best Practices The use of AI in PR raises important ethical considerations that professionals must address.
With Millennials and Generation Z experiencing more depression and anxiety at alarming rates, are leaders today meeting the communication expectations of these groups, or any group they want to reach? Now, it’s time to reign in the communication for some self-reflection. Ask yourself an important question.
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.
The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.
The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.
During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We
The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.
The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Meet the Media: Alexa St.
Is it because their leaders are coming across as leaders who don’t meet their expectation? FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . What is the genesis of my passion project?
The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.
Watch: Agentic AI: A Primer on the Next Big Thing in Tech Paul Daugherty is a visionary technology leader who recently retired from his role as CEO of Accentures Technology Group. The post Agentic AI: Are You Ready to Meet Your New Coworker? appeared first on Stern Strategy Group.
In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?
Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Clearly, technology offers a huge opportunity but it can be overwhelming. But with opportunities come risks and challenges.
With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.
Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?
Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. The hype surrounding AI is unhelpful.
It can be practiced in a professional context, but it does not meet all the criteria to recognised as a professional management discipline. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Competence in practice.
Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. It can’t hold a meeting (especially one about leaks) that isn’t immediately leaked to the D.C. Look at the White House. Communicate regularly.
As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both former students are strongly committed to ethical practice. You can do it, too. Make it right and make it effective.
With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. Our profession is in good hands based on the PRSSA students I had the chance to meet at 21 different schools.
It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?
Use SMART approaches to work with reporters, meet deadlines, secure media coverage for your clients in reasonable amounts of time and track your placements. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development.
We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. We will meet our challenges again and prevail by recommitting to our common interests.
This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.
Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior. Finally, companies must be proactive in addressing customer feedback and concerns.
Transparency, bolstered by data, strengthens investor trust and meets regulatory demands. Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges.
Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.
Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. As a result, they clearly define their marketing objectives and develop sound strategies to meet them. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.
Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions.
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Regular dissemination of good communication, meeting and texting practices is also necessary. My own predictions are listed at the very bottom.
Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.
The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. It’s a fine line to tread.
POLITICO has recently named a new editor, a new General Manager and VP for Audience Solutions, and a new Chief Technology Officer. I continue to hone these skills by ensuring I’m constantly interacting with our customers and prioritizing client meetings to stay sharp on our market.
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