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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78
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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84
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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

“We’re all really paying attention to AI and some of the opportunities that it can provide, and the ways it might make our work more streamlined,” Egan told John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics newspaper and host of S&T Live. But also, what some of the challenges are with AI.”

Trends 113
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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

If we go back 15 years ago, we can all see that today's world is literally turned upside down - in how we carry out our projects, write press releases, host events, and press conferences. Here, I place a significant emphasis on the ethics of how we do things. By the way, 22 years ago, I wrote Bulgaria's first business ethics standard.

Brand 59