PRSay

SEPTEMBER 29, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. The client appears pleased with the proposal, and based on their reactions in the pitch it appears that the firm may win the account.

Ethics 174

Ethics Pitching Communications Publicity 174

Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Check them out below!

Ethics 80

Ethics Pitching Public Affairs Government 80

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Those pitches are limited to 200 words or less.

Software 146

Software Pitching Ethics Technology 146

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

Mindful Marketing

APRIL 8, 2023

With many believing that notoriously long baseball games have outlasted the attention spans of fans now conditioned for shorter bursts of entertainment, MLB made the game-changing addition of a pitch clock , which already seems to be serving its purpose of expediting play. However, sports don’t always imitate life.

Ethics 94

Ethics Pitching Privacy Technology 94

Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do. For more information on PR ethics and AI, check out Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Respect ethical lines: PR’s not bribery. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Onclusive

JUNE 1, 2023

Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review.

Media Relations 232

Media Relations Marketing Media Fashion 232

Buzzstream

JUNE 15, 2020

Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. But it’s more than a feeling, PR pros are following industry recommendations: They’re adjusting their PR strategy (57%) and have changed their pitch targeting (44%). .

Pitching 93

Pitching Survey Ethics Report 93

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 183

Survey Journalism Report Pitching 183

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. Meltwater announced six principles to govern the ethical development of AI. Pitch podcasts by noon. According to Muck Rack , 75% of podcast producers “prefer receiving pitches before noon,” and “receive 1-5 pitches per day.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. Never make coverage guarantees. Don’t confuse PR and sales.

Publicity 334

Publicity How To Product Launch Agency 334

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 79

Ethics Publicity Education Reputation 79

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 85

Ethics Travel Writing YouTube 85

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”.

Policies 181

Policies Marketing Viral Pitching 181

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Journalists respond to just 3.27% of pitches. The Gray Area of Communicating a Point of View.

Creativity 99

Creativity Study Ethics Publicity 99

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Axia PR

JUNE 22, 2021

Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer. Clients love Marjorie’s work ethic, speed, and diligence. Guest: Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional.

Ethics 114

Ethics Pitching Tools Report 114

PRSay

FEBRUARY 7, 2024

I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

SEPTEMBER 27, 2016

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. We haven’t had that. You can do it, too.

Ethics 60

Ethics Advertising Advertising Technology 60

PR Job Coach

JUNE 29, 2011

But with all good things comes the idea of responsibility, taking care to be ethical and transparent about how we use technology to advance and effectively manage our careers and career goals. We now have the ability and liberty to identify hiring managers and influencers that play significant roles in the hiring process.

How To 207

How To Ethics Technology Education 207

PRSay

JULY 12, 2024

The top uses of AI are all content-centric, such as creating media pitches and copy. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

How to “Newsjack” – Ethically Opportunistic and insensitive attempts at newsjacking have given it a bad connotation in some circles, but newsjacking doesn’t have to be negative! Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic.

Ethics 182

Ethics eBook B2B Blogging 182

Deirdre Breakenridge

AUGUST 12, 2019

However, in the spirit of FEEL First (facing Fears , engaging with Empathy , using Ethics and unleashing the Love to build genuine relationships), let’s take this discussion a few steps further. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

AUGUST 30, 2017

Go ahead and pitch a few article ideas to that site. Just make sure to follow ethical social posting guidelines and be sure to include the hashtag #ad in the post. Does he share a lot of articles from a specific site? If the celebrity already frequents the site, your article will be more likely to attract his attention. They know this.

Strategy 243

Strategy Writing Social Media Guidelines 243

Sword and the Script

DECEMBER 12, 2023

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Media relations tool vendors are focused on building end-to-end solutions, incorporating AI to help develop pitches based on understanding a journalist’s existing body of work. The book seeks to readdress the balance.

Software 172

Software Tools Ethics Privacy 172

PRSay

JANUARY 14, 2022

Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. These same principles hold true with your teams.

Communications 167

Communications Trends Nonprofit Radio 167

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. We live in a time of tense media relationships.

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? What I did as a consultant was not deadline-based pitching. Thinking about the current challenges of AI and ethics and communications, what are a few things that you think public relations professionals should keep in mind? It lacks originality.

Ethics 72

Ethics Storytelling Communications Training 72

Bianchi Biz Blog

NOVEMBER 21, 2024

Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. This usually doesn’t happen overnight.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).

Pitching 60

Pitching SEO Media Relations Report 60

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. This person and media site have ethics beyond reproach. Paid media fuels earned media.

Pitching 115

Pitching Media Relations Survey Advertising 115

Wadds Inc.

MAY 17, 2023

We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141