Wadds Inc.

MAY 17, 2023

We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 101

Privacy Facebook Google Policies 101

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations.

Publicity 92

Publicity Ethics Analysis Data 92

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Flatiron Communications

JULY 9, 2019

I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge. Ironic, given Twitter’s role in fomenting all kinds of ethical quandaries. It also criticizes the ? where I first read about ?

Ethics 38

Ethics Privacy Policies Twitter 38

Wadds Inc.

NOVEMBER 30, 2023

The book focuses on the benefits of new AI tools but highlights the need for human skills in areas such as emotional intelligence, ethics, and relationship building. It also carries a heavy duty disclaimer about data privacy, security and fact-checking.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. PR adopts AI as a research and content tool. However, growth in global ad spend is expected to slow to about 5.9% next year, down from 6.4% estimated in June.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 116

Social Media Marketing Media Creativity 116