PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

Agility PR Solutions

FEBRUARY 26, 2020

The post Do companies need an AI ethics policy? Nearly 90 percent of […]. Most tech leaders say yes. appeared first on Agility PR Solutions.

Policies 78

Policies Ethics Company Technology 78

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 77

Automotive Policies Employee Corporate 77

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Axia PR

MAY 29, 2023

Using AI comes with its own ethical and legal challenges. Before your company begins using AI-generated content for PR, you need to make sure you have a clear usage policy, a process for when an AI takes content from other sources, and a vision for how to deal with copyrighted materials it might use.

Ethics 71

Ethics Publicity How To Policies 71

PRSay

SEPTEMBER 18, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 140

Ethics YouTube Government Guidelines 140

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. 72% of companies don’t have an AI policy in place While 21% of respondents said their workplaces have an AI policy in place, 72% reported they don’t have one (though 22% noted plans to create one).

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Report Policies Survey Ethics 182

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71

Ethics Training Financial Survey 71

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Agility PR Solutions

JANUARY 11, 2024

Typically, pay equity gets billed as the right thing to strive for from an ethical, legal, and financial standpoint. However, what usually gets left out when selling leaders on audits and policy upgrades are the unintended positive domino effects that organizations often experience as a result.

Policies 105

Policies Ethics Financial Branding 105

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 68

Healthcare Ethics Communications System 68

Contently - Strategy

SEPTEMBER 20, 2022

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. But the company also lacks moderators to enforce these policies. The Ethics of Social Media Content appeared first on Contently.

Social Media 105

Social Media Ethics Trends Viral 105

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. This calls for comprehensive training frameworks covering foundations, tool usage, and policies to be developed.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Contently - Strategy

SEPTEMBER 30, 2024

Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits. As social media increasingly becomes a battleground for political and cultural conflicts, brands must carefully navigate content moderation policies, platform ethics, and potential litigation.

Social Media 107

Social Media Privacy Branding Brand 107

PR in High Definition

AUGUST 28, 2024

Potential focus areas While the exact details of the UK’s impending AI regulation are yet to be revealed, experts suggest it may address several key areas: Ethical standards : Ensuring AI systems adhere to ethical principles and do not perpetuate biases.

Government 62

Government Ethics System Training 62

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Crucially, early involvement of CCOs is beneficial when it comes to decisions on executive compensation and other policies often highlighted during labor actions. Yet, audiences are shrinking.

Trends 203

Trends How To Ethics Reputation 203

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks. And that changes everything.

Government 133

Government Technology Policies Ethics 133

Karen Freberg

DECEMBER 19, 2018

With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? Creating an ethical code of conduct for influencers. However, it’s one thing to have a policy, but another to use it.

Ethics 46

Ethics Marketing Policies Education 46

5W PR

JANUARY 15, 2024

Shaping public opinion and policy In the public sector, strategic communications are integral to shaping public opinion and influencing policy. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

Wadds Inc.

SEPTEMBER 18, 2023

Key recommendations include breaking down silos, enhancing measurement and evaluation tied to objectives, applying consistent ethical frameworks, and reorienting public relations as an advisor facilitating multi-stakeholder interests rather than just serving organisations.

Study 98

Study Publicity Ethics Measurement 98

Solo PR Pro

SEPTEMBER 23, 2014

We’ll be discussing an interesting and challenging topic for all public relations professionals: ethics. September is Ethics Awareness Month at PRSA , and we’ll be joined by fellow indie and PRSA Board member Bonnie Upright (@BonnieUpright). Questions for our Topic Chat on Ethics will include: 1. What do you do?

Ethics 71

Ethics Policies Education Twitter 71

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? It comes down to two things – how do you ethically deal with people with agendas? And then two, how do you deal ethically with media that change your words, not just misrepresent them or take them out of context, but actually edit your words?

Report 91

Report How To Ethics Nonprofit 91

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Emmanuel Tchividjian is the principal and owner of the Markus Gabriel Group , an ethics and communication consulting practice. He is a member of PRSA’s Advocacy Committee.

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Ethics Policies Groups Survey 158

5W PR

JANUARY 1, 2023

The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees. The second one is philanthropy, where companies enact programs to give back to their communities, through volunteering, fundraising or helping to change policy.

Reputation 158

Reputation Corporate Policies Ethics 158

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains.

Tools 113

Tools Ethics Technology Privacy 113

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Like any other risk management tool, a whistleblower policy is only as good as its practice. The same is true for a whistleblower policy. That’s easier said than done. A red flag about institutions.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

OCTOBER 3, 2022

Data policies have traditionally been the responsibility of a company’s legal counsel or privacy director, but California’s regulations focus on practices typically managed by the marketing department. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022).

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Privacy Data Marketing Retail 78

NewsWhip

JANUARY 11, 2024

From ethical resourcing to creating products that don’t disrupt ecosystems, consumers pay attention, and it’s naive of businesses to think they can skirt around the truth and “ greenwash ” their brand, because it almost always ends up in a reputation crisis. Anything less and public opinion may change.

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Branding Brand Agriculture Ethics 78

Ethical Voices

MAY 28, 2024

Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. Now I have my doctorate in higher education leadership and policy from Vanderbilt University. What is the most difficult ethical challenge you ever confronted? It’s quite a wonderful framework for teaching ethics.

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Ethics Leadership Education Groups 78