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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. You can learn more, or pick up a copy of the book here.

Ethics 195
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? So, was Definers ethical? It’s an accusation that seems almost quaint post-Cambridge Analytica, but the furor in PR circles after a blogger posted the agency’s “secret” anti-Google pitch was as much about incompetence as ethics.

Facebook 224
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Accreditation Inspires Sense of Pride in the Profession

PRSay

As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. I had also just started as an adjunct professor at New Jersey City University (NJCU).

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Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. I started my career as a print journalist more than 20 years ago. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say.

Ethics 96
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New Jersey First State to Teach Students Information Literacy

PRSay

They will also be taught critical thinking skills, the difference between facts and opinions and the ethics of creating and sharing information. “It How to access peer-reviewed print and digital-library resources. Ethical production of information. Research methods, including the difference between primary and secondary sources.

Ethics 167
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The Truth and the Code

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 116
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

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