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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 149
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What is Predictive Media Intelligence?

NewsWhip

We combine and provide relevant discussion across social media, so any story’s arc can be seen alongside the latest Reddit discussion about it, the hottest YouTube takes, and the most engaged Twitter commentary. Predictive engagement data becomes even more useful for reporters and communicators when combined with other information.

Media 88