5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. ” Beyond staffing costs, PR budgets are going toward social media tools, content creation, media databases and media monitoring.

Trends 177

Trends Publicity Survey Privacy 177

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Prohibition

SEPTEMBER 26, 2024

Navigating the Ethical Landscape As with any powerful tool, the use of AI in influencer marketing comes with ethical considerations. Brands that navigate these ethical considerations successfully will build trust with both influencers and audiences, leading to more meaningful and effective partnerships, that will benefit all parties.

Branding 62

Branding Brand Marketing Ethics 62

Deirdre Breakenridge

JANUARY 18, 2022

I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. Do I think I will get back on social media? No, not in any major way. a security blanket of sorts).

Blogging 239

Blogging Ethics Social Media Privacy 239

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. Let’s say you work in marketing at that ramen company.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

TL/DR version: AI is to PR now what social media was to PR in the early aughts. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. Some say there’s an ethical reason to avoid AI,” the report says, and “others cite security concerns.”

Report 182

Report Policies Survey Ethics 182

5W PR

JULY 2, 2024

This could involve tailoring press releases to specific media outlets, responding thoughtfully to social media comments, or crafting targeted communication campaigns aligned with audience demographics and interests. Issues like data privacy, algorithmic bias, and job displacement require careful consideration.

Ethics 78

Ethics Media Privacy Analysis 78

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? You're on Candid Camera! ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50

5W PR

JULY 11, 2024

Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI. Content creation AI-powered tools are able to generate everything from news articles to social media posts. However, they also raise ethical questions about data privacy and manipulation.

Media Training 78

Media Training Training Media Privacy 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Trust but verify.

Analysis 140

Analysis Tools Software SMB 140

Wadds Inc.

MAY 17, 2023

The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI.

Publicity 141

Publicity Case Study Privacy Ethics 141

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. Media Monitoring and Analysis AI can also be used for media monitoring and analysis. This provides PR professionals with real-time insights.

Publicity 90

Publicity Ethics Analysis Data 90

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation.

Enterprise 186

Enterprise Tools Technology Privacy 186

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. In a 2015 article on social media habits, the American Press Institute asked a 19-year-old for his opinion on Facebook. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy.

Facebook 136

Facebook Privacy Data Survey 136

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 102

Privacy Google Advertising Advertising 102

Contently - Strategy

JUNE 18, 2024

Intel is a great example of brand-centering stories about client impact stories through their social media content. Mary uses her personal story of being diagnosed with cancer to demonstrate just how crucial AI services will be for the future of healthcare and personal privacy.

Storytelling 52

Storytelling Examples Branding Brand 52

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 120

Software Pitching Ethics Technology 120

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Reputation 182

Reputation Privacy Banking Ethics 182

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. In some ways the billionaire creators of this social media revolution have lost control of their creation – and are scrambling to regain it.

Government 149

Government YouTube Wikipedia Google 149

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? It was virtual.

Ethics 80

Ethics Nonprofit Community Examples 80

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Auditing and optimizing your social media presence.

Branding 234

Branding Brand Reputation Crisis 234

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 69

Enterprise Ethics Engineering Technology 69

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. GDPR is one of the most important changes in data privacy regulations in recent years and it definitely presented itself as an added challenge to marketing teams.

Marketing 68

Marketing Policies Privacy Education 68

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding?

Privacy 82

Privacy Branding Brand YouTube 82

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. The idea of a ‘metaverse’ sounds exciting, but will it really be a better place?

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR is a primary tool for corporate speech on social issues. Netflix frequently invites two-way conversation and participation of its customers, especially on social media.

Branding 149

Branding Brand Storytelling B2B 149

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago. ” ~ Prof.

Writing 189

Writing Communications Marketing B2B 189

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 100

Privacy Facebook Google Policies 100

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96

Ethics Privacy Radio Sports 96

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. Predictive media intelligence will also bring challenges.

Media 88

Media Data Reddit Crisis 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. advertising, content marketing, ecommerce, email, social media, website, etc.), Career paths will evolve. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Reputation Us

JANUARY 4, 2016

Strategy #2: Have a Crisis Communications Plan that Includes Social Media. “A professional crisis communications plan identifies a crisis team, specifies how media and social media will be handled and discusses additional internal and external communications strategies,” adds Boggs.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below.

Instagram 62

Instagram LinkedIn Social Media Media 62