Remove Ethics Remove Privacy Remove Software
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Is a brand that aligns with my personal values and ethics.” Good thought leadership is not easy; if it was, everyone would do it.

B2B 179
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

The PR software community has taken note and they are responding. Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea.

Software 146
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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Data privacy and security are also a concern. What are some of the PR software makers doing that’s interesting? He has an interesting mix of AI, software development and public relations domain expertise.

Software 172
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 173
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Another software startup, the UK-based Serelay, claims to be able to find fraudulent online photos by combing through the metadata and the pixels to detect manipulation.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 102
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NewsWhip Mission

NewsWhip

Our Engineering, Product and Design teams work in integrated units, closely with our client teams, and our clients, and ship what we often hear is the easiest to use and most intuitive software in the media monitoring industry today. We take an ethical and privacy-by-design approach to our work.

Viral 78