Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 108

Brand Branding Survey Customer Service 108

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Stephen Waddington

DECEMBER 10, 2018

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” The Discover Leveson website is online archive that consists of a comprehensive, fully searchable and freshly curated educational resource.

Education 60

Education Ethics Journalism Media 60

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Source: 2023 State of the Media Report by Cision.

Software 119

Software Pitching Ethics Privacy 119

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding?

Privacy 82

Privacy Brand Branding YouTube 82

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. This is what I mean by 2020 being The Year Data Changed The World.

Data 106

Data Analytics Privacy Ethics 106

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Case Study 42

Case Study Storytelling Study Engineering 42

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 69

Enterprise Ethics Engineering Technology 69

PR in High Definition

MAY 24, 2023

There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way through their studies, or fearing that they will be fed incorrect information. These are changing the way we work and the way we learn – particularly the way we search for information.

Google 62

Google Engineering Tools Privacy 62

Contently - Strategy

JUNE 18, 2024

Mary uses her personal story of being diagnosed with cancer to demonstrate just how crucial AI services will be for the future of healthcare and personal privacy. The presence of people increased emotional intensity by 133 percent in a study of social ads. ’” Focus on real people (or animals!) experiencing real emotion.

Storytelling 52

Storytelling Examples Brand Branding 52

Newsfile

DECEMBER 20, 2023

Case studies: AI’s real impact on ESG Artificial Intelligence is not just a buzzword in the world of ESG reporting – it’s a game-changer. Second, privacy and ethics are key concerns. Ensuring data privacy and preventing bias in AI algorithms are crucial for accurate and fair ESG reporting.

Tools 52

Tools Report Energy Case Study 52

PR 20/20

JULY 30, 2019

During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. Reference your core values and stick to it.”. RJ Taylor, CEO and Founder of Pattern89.

Case Study 50

Case Study Privacy Data Technology 50

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. Something similar has happened in B2B marketing over the last 20 years. ” ~ Prof.

Writing 188

Writing Communications Marketing B2B 188

NewsWhip

JUNE 2, 2021

For anyone interested in the “rhyming” media patterns associated with different types of corporate crises – such as legal fights, product recalls, or environmental issues – I recommend this study by the NewsWhip Research Center, which spots the underlying patterns behind different types of media crises. .

Media 88

Media Data Crisis Reddit 88

PR 20/20

NOVEMBER 29, 2018

Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry. However, this won’t happen without a focus on privacy, ethics and morals. >>> What You Need to Know: AI + Ethics. These organizations are learning by doing.

Marketing 47

Marketing Technology Training Privacy 47

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. Ethics must be at the core of our activity.

Ethics 95

Ethics Education Internal International 95

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73

Ethics Sports Employee Privacy 73

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 90

Privacy Engineering Pharmaceuticals Education 90

Deirdre Breakenridge

JUNE 27, 2018

Pay attention to ethics. For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency. study conducted by SYZYGY. Tips for Taking Action. Help customers raise their voices.

Marketing 164

Marketing Ethics Local Technology 164

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. References.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. References.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. References.

Interviews 40

Interviews Ethics Education LinkedIn 40