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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 105
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93 Ethics Issues for Thanksgiving Dinner Discussion in 2023

Ethical Voices

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. Ethics must be at the core of our activity.

Ethics 95
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AI adoption in public relations limited, so far

Wadds Inc.

We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Thank you.

Publicity 141
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How AI Will Define the Future of Everything

Stern + Associates

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 85
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? According to study after study , diversity and inclusion affect the bottom line. CCPA has an impact.

B2B 208
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What’s Next in Public Relations? Let’s Ask My Students

PRSay

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 146