PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Ethical Voices

MARCH 2, 2023

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly.

Ethics 77

Ethics Privacy Big Data Employee 77

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 109

Policies Ethics Privacy Training 109

Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 107

Social Media Privacy Brand Branding 107

NewsWhip

OCTOBER 9, 2024

How to Reveal the Stories Shaping the World What are the key ingredients of a technology that reveals the stories shaping the world? For this we’ve developed unique patented technology, and industry leading predictive analytics. On top of our core technology pillars, we want to seamlessly support our users every day.

Viral 78

Viral Privacy Ethics Technology 78

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Here, technology isn’t about entertainment. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Don’t skimp here.

B2B 146

B2B Software Ethics Leadership 146

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security.

Trends 179

Trends Publicity Survey Privacy 179

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

5W PR

JULY 2, 2024

Navigating the ethical labyrinth of new technologies The fast development of AI raises a number of ethical and social concerns. Issues like data privacy, algorithmic bias, and job displacement require careful consideration. They also facilitate a clearer understanding of how companies and technologies function.

Ethics 78

Ethics Media Privacy Analysis 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Data privacy and security are also a concern.

Software 140

Software Tools Ethics Privacy 140

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. Data Analytics Pitfalls and Challenges in Investor Relations While integrating data analytics into IR offers significant advantages, it also raises ethical challenges and considerations. And why should they make the change?

Analytics 78

Analytics Data Ethics Privacy 78

Prohibition

SEPTEMBER 26, 2024

This revolutionary technology is completely changing the way in which brands approach influencer marketing. Navigating the Ethical Landscape As with any powerful tool, the use of AI in influencer marketing comes with ethical considerations. Enter AI (Artificial Intelligence).

Brand 62

Brand Branding Marketing Ethics 62

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. So, the AI policy should educate employees about ownership issues related to content generated using AI tools.

Automotive 77

Automotive Policies Employee Corporate 77

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? Among the more interesting technologies were the drones, and not just as gimmicks this year. CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

Stern + Associates

MARCH 22, 2023

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. Success will boil down to team, culture and people.”

Tools 83

Tools Ethics Technology Privacy 83

PR in High Definition

JUNE 28, 2023

This want for speed is with a view to have the UK lead on growth and investment in technology. But for this to happen in a way that’s good for the world, the discussion around the guardrails for AI must be just as fast and just as continual as the development of the technology itself. It took Spotify 4.5

Ethics 62

Ethics Technology Privacy Government 62

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Wadds Inc.

MAY 17, 2023

A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI.

Publicity 141

Publicity Case Study Privacy Ethics 141

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. Source: The State of PR Technology 2023 Report by Prowly. Large language deals.

Software 122

Software Pitching Ethics Technology 122

Remote PR Jobs

SEPTEMBER 25, 2023

With emerging technologies like blockchain, your PR info needs to double duty: Share newsworthy information and translate tech into plain language. Public relations law can touch on copyright law, privacy law, and ethics. Make your message easy to understand. Blockchain is complicated to people outside the industry.

Strategy 100

Strategy Privacy Ethics Resources 100

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations.

Publicity 90

Publicity Ethics Analysis Data 90

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

Contently - Strategy

AUGUST 14, 2024

To stay ahead of the curve, it helps to know a bit about the technology underpinning these latest developments, such as NLP SEO. Below, we explore the nuances of natural language processing (NLP) —one of the core technologies driving the evolution of search engines and content discovery—and how NLP and SEO work together.

SEO 52

SEO Engineering Google Local 52

Stephen Waddington

DECEMBER 10, 2018

Contribution to debate on media ethics With debates raging over the press coverage of Brexit and concerns over so-called fake news on both sides of the Atlantic, the lessons of Leveson were more relevant now than ever, according to Kingston University's Professor of Journalism Brian Cathcart.

Education 60

Education Ethics Journalism Media 60

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well.

Marketing 62

Marketing Privacy Training Strategy 62

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

Company 78

Company Technology Privacy Guidelines 78

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. We’re not in a technology company.

Ethics 79

Ethics Privacy Data Financial 79