5W PR

DECEMBER 29, 2024

There are several key trends shaping consumer preferences in the CPG industry. Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices. First is data privacy and security.

Consumer 78

Consumer How To Privacy Data 78

5W PR

DECEMBER 21, 2024

There are several key trends shaping consumer preferences in the CPG industry. Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices. First is data privacy and security.

Consumer 78

Consumer How To Privacy Data 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

APRIL 25, 2018

The hashtag #DeleteFacebook started trending. I may be upset by Facebook’s lack of ethics. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” CNET’s comment is key, especially when it comes to millennials like myself.

Facebook 137

Facebook Privacy Data Survey 137

PRSay

APRIL 18, 2016

It is a fast growing trend – ad blocking grew globally by 41% last year. Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”.

Ethics 60

Ethics Web Advertising Advertising 60

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

NewsWhip

OCTOBER 9, 2024

The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. They could open up NewsWhip and see trends, build smarter media lists, and give their clients precision advice about emerging crises or issues.

Viral 78

Viral Privacy Ethics Technology 78

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 102

Privacy Google Advertising Advertising 102

The Hoyt Organization

SEPTEMBER 8, 2023

It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. AI can analyze historical and real-time data to predict future trends, audience behavior, and potential outcomes of PR campaigns. This provides PR professionals with real-time insights.

Publicity 91

Publicity Ethics Analysis Data 91

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 66

Consumer Privacy Brand Branding 66

Prohibition

SEPTEMBER 26, 2024

This includes: Overall sentiment analysis of comments and reactions Identification of micro-trends within campaign performance Cross-platform performance comparison These deep insights allow brands to continuously refine their strategies, making each campaign more effective than the last.

Brand 62

Brand Branding Marketing Ethics 62

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations law can touch on copyright law, privacy law, and ethics. PR firms can also be liable for fraudulently misleading reporters, so it's vital for a firm to conduct due diligence when on-boarding a client and to remain fact-based with their efforts at all times."

Strategy 100

Strategy Privacy Ethics Resources 100

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge.

Privacy 60

Privacy Mobile Ethics Conference 60

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. GDPR is one of the most important changes in data privacy regulations in recent years and it definitely presented itself as an added challenge to marketing teams.

Marketing 68

Marketing Policies Privacy Education 68

Landis PR

FEBRUARY 5, 2024

How AI Can Boost PR for Startups: Effective Strategies and Benefits AI in PR is more than just a passing trend; it is a transformative force. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. Second, privacy and ethics are key concerns. AI is benefiting both investors and companies by helping to collect, analyze and report ESG data.

Tools 52

Tools Report Energy Case Study 52

PR 20/20

JULY 30, 2019

During his session, he provided tips and best practices to optimize keywords for voice to take advantage of the trend. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. Mitch Joel captivated attendees when he revealed 31 million Americans are predicted to shop via smart speaker in 2019.

Case Study 50

Case Study Privacy Technology Data 50

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. PR adopts AI as a research and content tool. However, growth in global ad spend is expected to slow to about 5.9% next year, down from 6.4% estimated in June.

Marketing 213

Marketing Content Marketing Data Social Media 213

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

PR in High Definition

DECEMBER 17, 2018

FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around. The post Seven Trends for 2019 appeared first on Firefly Communications.

Trends 48

Trends Privacy Ethics Government 48

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Emergent cultural trends may be extrapolated through data. Predictive Trendspotting.

Media 88

Media Data Crisis Reddit 88

5W PR

DECEMBER 20, 2024

Sustainable packaging, ethical sourcing, and carbon-neutral initiatives are essential to appeal to the environmentally conscious consumer. This trend is particularly relevant for food and beverage companies, allowing consumers to virtually taste and experience products before making a purchase.

Trends 78

Trends Brand Branding Ethics 78

Contently - Strategy

OCTOBER 15, 2024

Yep, even though targeted ads can feel like an invasion of privacy, personalized promotions actually improve customer satisfaction. Ethical concerns Let’s be honest — data collection is creepy. The collection and use of personal data for targeted advertising raises privacy concerns among consumers.

Advertising 77

Advertising Advertising Privacy Data 77

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 116

Social Media Marketing Media Creativity 116

Contently - Strategy

AUGUST 14, 2024

This trend challenges content creators to optimize not just for clicks, but also for visibility in these prominent search features. Remember: the goal is to develop comprehensive, focused content that offers value to readers—not simply to cover a trending topic. Conduct an SEO audit.

SEO 52

SEO Engineering Google Local 52