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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 203
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Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Remain relevant. “We A brand’s communications should remain “simple, short and concrete,” he said.

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AI and Journalism: What’s Next?

PRSay

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

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Page report highlights management communications opportunity

Wadds Inc.

The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes.

Report 64
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Downing Street’s communications revolutionary

Stephen Waddington

It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues. The blog explores the potential for technology to disrupt organisations, subvert traditional hierarchies and improve government and organisational performance.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Source: The State of PR Technology 2023 Report by Prowly.

Software 117
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media bias and PR ethics. PR technology. always or “never”).

Survey 117