Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. First-rate PR is always solidly rooted in fact.

Ethics 111

Ethics Industry Publicity Analysis 111

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 158

Ethics Banking Pitching Analysis 158

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

Garrett Public Relations

DECEMBER 9, 2018

Keeping up with the vicissitudes can be difficult for public relations practitioners […]. The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Ethics 141

Ethics Trends Publicity Crisis Management 141

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Deservedly, the active use of spin has given the PR industry a black eye.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 127

Ethics Reputation Employee Small Business 127

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

Corporate 156

Corporate Reputation Policies Employee 156

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 123

Ethics Data Strategy Privacy 123

PRSay

SEPTEMBER 12, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore. Welcome to prsa.org.

Ethics 107

Ethics Handbook Case Study Resources 107

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Agility PR Solutions

JUNE 10, 2024

Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s reputation through actively conscientious practices is wise.

Reputation 122

Reputation Brand Branding Ethics 122

Axia PR

OCTOBER 25, 2018

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work.

Ethics 104

Ethics Journalism Publicity Reputation 104

ImPRessions - Crenshaw Communications

MARCH 6, 2017

In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. Their insights were featured in respected publications like Digiday and The Drum. However, caution is crucial. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Stephen Waddington

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. The public relations function had a good COVID-19 pandemic.

Publicity 149

Publicity Reputation Study Crisis 149

Agility PR Solutions

JUNE 3, 2020

The post PR across the pond: European pros battle ethical challenges, data competency, gender parity appeared first on Agility PR Solutions.

Ethics 109

Ethics Data Education Reputation 109

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 158

Ethics Employee Training Banking 158

Ishmael's Corner

DECEMBER 11, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The story did NOT have a happy ending, tarring the.more.

Ethics 113

Ethics Storytelling Government Company 113

Deirdre Breakenridge

OCTOBER 5, 2016

With influence top of mind, where is the conversation about reputation & credibility? What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? How important is it to verify the “source” of commentary (good or bad)? How do we decide who is influential or not?

Twitter 293

Twitter Community Ethics Radio 293

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations?

Ethics 77

Ethics Publicity Education Reputation 77

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. Adweek has receipts. That’s so not what happened.

Industry 217

Industry Reputation Groups International 217

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities are… Everything is public. Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Everything has viral potential.

Crisis 249

Crisis Crisis Management Viral How To 249

5W PR

NOVEMBER 13, 2024

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. Ethics and Transparency Ethical practices and transparency are crucial as the industry faces heightened regulatory scrutiny and evolving consumer expectations.

Advertising 157

Advertising Advertising Privacy Ethics 157

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. I also have led the internal communications team and launched a public affairs newsletter and advertorial for a large hospital system in California. So, ethics is a big deal, I would say.

Ethics 94

Ethics Privacy Healthcare Industry 94

Wadds Inc.

MAY 26, 2024

The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. The Infected Blood Inquiry report outlines the catastrophic failures and critical public relations lessons. Ethical communication is paramount in healthcare.

Reputation 105

Reputation Healthcare Government Crisis 105

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. So, what’s a PR person to do? Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

PRSay

AUGUST 16, 2024

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. But it’s not just a major concern for public relations practitioners. officials to discuss this growing threat.

Trends 155

Trends Communications Ethics Corporate 155

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory. Our job is to help a journalist connect the dots for a story about a larger trend or happening. This one’s dangerous. Don’t be a bully. C’mon, PR pros!

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods.

Reputation 157

Reputation Crisis Management Ethics Agency 157