PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. In collaboration with Sam Foote, a PVAHCS doctor, I helped disclose mismanagement of fee basis funds and reported a hostile work environment to the Office of the Inspector General (OIG). I knew I had to blow the whistle.

Ethics 151

Ethics Public Affairs Government System 151

5W PR

JANUARY 20, 2025

PR teams can now automate routine tasks like creating basic news releases, social media updates, and media monitoring reports. Ethical Considerations and Best Practices The use of AI in PR raises important ethical considerations that professionals must address.

Analytics 146

Analytics Strategy System Ethics 146

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). after the last election season to supplement the report. Business is ethical and competent. To that end, NGOs were categorized as ethical but less competent. Media distrust grows.

Government 152

Government Survey Ethics Media 152

PRSay

SEPTEMBER 18, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 140

Ethics YouTube Government Guidelines 140

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 182

Survey Journalism Report Pitching 182

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Branding Brand Ethics 78

Stephen Waddington

JULY 29, 2021

I’ve picked up the CIPR PR in a Pandemic report several times over the past week. The study replaces the CIPR’s annual State of the Profession survey and reports on the experience of more than 1,000 practitioners during the pandemic. Seven per cent of respondents that have moved, reported going independent. But that’s the story.

Report 157

Report Reputation Ethics Survey 157

Deirdre Breakenridge

MARCH 13, 2020

In uncertain times, FEEL (facing Fears, engaging with Empathy, Using Ethics and unleashing Love) can make a difference. As the Coronavirus spreads and new cases are reported in the U.S. and globally, effective, meaningful and valuable communication requires a FEEL First approach. Check out the tips and please share yours too.

Communications 297

Communications Ethics Travel Employee 297

PRSay

JANUARY 19, 2021

As the Associated Press reports , public mistrust of governments and media threatens to limit the rollout of coronavirus vaccines, particularly in the United States. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says.

Government 158

Government Report Survey Media 158

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources. It was incredibly uncomfortable and messy.

Ethics 97

Ethics Employee Survey Community 97

5W PR

JANUARY 6, 2025

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies.

Transportation 78

Transportation Branding Brand Chemicals 78

Wadds Inc.

OCTOBER 28, 2024

This is the stark conclusion of the Pitch Forward report by the PRCA aimed at improving standards. It calls for more transparent, ethical and streamlined industry-wide pitching processes. The PRCA says that it intends to address this as an output from the report. Winning a pitch doesn’t always result in an agency securing work.

Pitching 98

Pitching Industry Publicity Financial 98

HMA Public Relations

MARCH 15, 2023

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

Ethics 98

Ethics System Report Publicity 98

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

Burrelles Fresh Ideas

JANUARY 30, 2024

As PR Daily’s Allison Carter reported , “Purina’s statement was clear, expressing empathy for pet owners and their fears while not mincing words: It wasn’t them. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 97

Ethics Crisis Transportation Airlines 97

Agility PR Solutions

JANUARY 26, 2023

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.

Ethics 78

Ethics Corporate Report Study 78

5W PR

APRIL 3, 2025

Ethical practices serve as the foundation for effective crisis prevention and management. Building an Ethical Foundation Organizations need robust ethical frameworks before crises emerge. Companies like Patagonia demonstrate how embedded ethics create resilience.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful.

Publicity 334

Publicity How To Product Launch Agency 334

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Image source: The 2017 Cision State of the Media Report. This is good for business and good for our country. Free markets demand a free press.

Branding 253

Branding Brand Government Ethics 253

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. So, was Definers ethical? But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. The next day I got a phone call from a reporter I’m used to working with.

Report 92

Report How To Ethics Nonprofit 92

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. And then I was a reporter and a columnist and an editor. ” I brought up the PRSA Code of Ethics.

Ethics 93

Ethics Groups Handbook Education 93

Ethical Voices

FEBRUARY 2, 2023

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

Ethics 77

Ethics Marketing Film Web 77

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 158

Ethics Employee Training Banking 158

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. PRs have to research the beats, reporting style, and preferences of those they approach in order to avoid irrelevant pitches that are more likely to end up as a mean tweet or on Muck Rack’s bad pitch roundup than as a published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. For an even uglier example, just look at the rancor toward the (officially) unnamed individual whose report ultimately triggered the impeachment of the president.

Corporate 272

Corporate Reputation Employee Policies 272

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. While it skirts legal boundaries based on historical contracts, it opens a host of ethics issues – what is fair use and when do we say no? . The new ethics question this week, is what took brands so long to take action? .

Ethics 84

Ethics Corporate Report Technology 84

Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Check them out below!

Ethics 80

Ethics Pitching Public Affairs Government 80

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. Pay Transparency – This week PR Week reported on the New York law taking effect on Tuesday which requires companies to post salary ranges in job openings. Last month Kim Kardashian was fined for lack of disclosure.

Ethics 83

Ethics Financial System Survey 83

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 167

Crisis Ethics Publicity Marketing 167

Wadds Inc.

NOVEMBER 11, 2023

Here, large language models are trained on spreadsheets, reports or research papers and instructed to create summaries and review data from different perspectives. This is powerful in planning, measurement and decision-making. The ability to spot patterns in data offers the potential to create new knowledge.

Report 119

Report Publicity Training Policies 119

Ethical Voices

AUGUST 4, 2022

The summer is heating up and so are ethics issues. It is probably easier to ask what violation of PRSA’s code of ethics didn’t happen this week – fraud; lack of transparency and disclosure; and attacks on purpose are just a few. Don’t steal – It is an ethical lesson most people learn early.

Ethics 83

Ethics Conference Survey Study 83

Ethical Voices

NOVEMBER 10, 2022

Marlene Neill had a great assignment for her students this week where they had to analyze a political ad of their choice to see if it was ethical. Beyond the elections, the common theme in PR ethics issues this week was (the lack of) virtue. . Twitter layoffs – Elon Musk gave a masterclass in how not to handle layoffs ethically.

Ethics 80

Ethics Twitter Wikipedia Sports 80

Reputation Us

DECEMBER 19, 2024

Click HERE to download entire report. RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.

Reputation 60

Reputation Ethics Employee Government 60

Agility PR Solutions

JANUARY 16, 2023

“In Business We Trust:” this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. The post 2023 Edelman Trust Barometer: Business is the only institution viewed as ethical and competent appeared first on Agility PR Solutions.

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Ethics Government Survey Report 86