ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. When culture is a barrier.

Corporate 156

Corporate Reputation Employee Policies 156

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Well, do tell your employees what your company values are, and make sure every new hire understands your business code of ethics, but don’t stop there.

Reputation 159

Reputation How To Employee Financial 159

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Branding Brand Ethics 78

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 158

Ethics Employee Training Banking 158

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. PRs have to research the beats, reporting style, and preferences of those they approach in order to avoid irrelevant pitches that are more likely to end up as a mean tweet or on Muck Rack’s bad pitch roundup than as a published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. Building an Effective PR-Legal Partnership Success in export control communications requires close collaboration between PR and legal teams.

Technology 78

Technology Communications Training Education 78

Wadds Inc.

MAY 26, 2024

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The Infected Blood Inquiry Report , published this week, spotlights one of the gravest health crises in the history of the NHS. A more accurate description would be reputation manipulation. It’s a tough read.

Reputation 105

Reputation Healthcare Government Crisis 105

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. This is the quickest way to sow distrust, alienate reporters and tank your campaign.

Pitching 240

Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Sword and the Script

OCTOBER 15, 2024

The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.” Edelman’s methodology Before diving in, it’s worth noting Edelman included an eight-step methodology in their report. Why just the analysis section?

Report 142

Report Marketing Analysis Tools 142

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. So, what’s a PR person to do? Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. By having this holistic approach to gaining insight, you can fully understand your brand perception and overall reputation score, whether in times of crisis or normality.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. The executive’s personal brand can be the bedrock of an organization’s reputation. In our latest CEO Index report , we reveal which US CEOs are making the biggest impact and why. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. Again, that goes back to individuals’ ethics and how they operate.

Trends 155

Trends Communications Ethics Corporate 155

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. With Prowly, you can do just that : monitor your campaigns and report on them in real-time. Post-campaign analysis is equally important. Evaluate what worked, what didnt, and why. The best part?

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

It took a hard-nosed investigative reporter outside the bubble, John Carreyrou, to bring down the house of cards. The promise of positive media coverage and a strong brand reputation can seem like the keys to success. A public image should reflect a foundation of ethics and good business practices rather than paper over failures.

Government 227

Government Corporate Resources Ethics 227

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

Ethics 79

Ethics Publicity Education Reputation 79

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Branding 195

Branding Brand How To Reputation 195

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. We stress ethics and transparency.

Journalism 158

Journalism Survey Ethics Report 158

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The Humans Needed, More Than Ever report provides an in-depth analysis of AI's evolving impact on public relations.

Publicity 126

Publicity Ethics Government Policies 126

Cision

APRIL 27, 2017

Cision’s 2017 State of the Media Report is one example of that, where we provide original research to the marketplace every year and actively engage influencers and media with several additional asset pieces on a variety of channels in order to attract audience attention and maximize the value on one of our biggest reports of the year.

Data 264

Data Leadership Tools Advertising 264

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Branding 234

Branding Brand Reputation Crisis 234

Barokas

JANUARY 9, 2020

In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. Hasn’t ethics in communications always been vitally important? But as in most situations, a few bad actors blemish the reputation of all—including the good—players.

Ethics 78

Ethics Storytelling Reputation Blogging 78

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Times have certainly changed.

Media 123

Media Apparel Ethics Interviews 123

Melissa Agnes

SEPTEMBER 4, 2014

On Ripoff Report, for example, your best shot is simply filing a rebuttal and hoping it gets approved for posting. However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney. Choosing the Right Solution.

How To 238

How To Wikipedia Viral Course 238

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

OCTOBER 5, 2017

Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals. Through such behaviors, Lincoln won allies, a terrible war and a legendary reputation. The time of incivility we now live in is polarizing, frustrating and exhausting.

Ethics 129

Ethics Reputation Sports Travel 129

PRSay

FEBRUARY 27, 2025

Reporting to and working closely with PRSAs Board of Directors, he will guide the implementation of the Strategic Plan and the organizations advocacy efforts to support its members. With PRSA being a 75-year-old organization, the reputation of PRSA is tremendous. I was drawn to PRSAs professional values and the Code of Ethics.

Nonprofit 113

Nonprofit Leadership Internal International 113