ImPRessions - Crenshaw Communications

JUNE 17, 2022

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. PR practitioners are ethically aware. PRSA has a code of ethics.

Ethics 182

Ethics Reputation Corporate Industry 182

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

Agility PR Solutions

MARCH 16, 2025

Patients and stakeholders expect transparency, ethical communication, and a clear commitment to regulatory standards. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance.

Healthcare 110

Healthcare Policies Publicity Ethics 110

Deirdre Breakenridge

NOVEMBER 8, 2021

However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. When you’re making a decision to align your brand (and reputation), here are four simple questions you can ask and answer: . Does the brand align with my ethics and values?

Reputation 195

Reputation Brand Branding Ethics 195

Wadds Inc.

JANUARY 24, 2025

Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. In essence, it's about how you do what you do."

Company 105

Company Ethics Reputation Leadership 105

PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

Ethics 128

Ethics Case Study Twitter Reputation 128

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 180

Reputation Privacy Banking Corporate 180

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 157

Ethics Banking Pitching Analysis 157

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

PR in High Definition

NOVEMBER 22, 2024

Rather than asking for a broad overview, you might ask, “What reputable sources discuss trends in X?” By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics. As AI continues to evolve, the responsibility lies with us to use it ethically and intelligently.

Ethics 117

Ethics Product Launch Data Trends 117

5W PR

JANUARY 20, 2025

These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation. Ethical Considerations and Best Practices The use of AI in PR raises important ethical considerations that professionals must address.

Analytics 146

Analytics Strategy System Ethics 146

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

PRSay

FEBRUARY 27, 2018

Keeping a secret can be a form of silence that is highly ethical. Lukaszewski , APR, Fellow PRSA, believes that in today’s world of overwhelming chatter and information overload, “silence is the most toxic strategy” to reputation and integrity. Two of the fundamental values of the PRSA Code of Ethics are fairness and loyalty.

Ethics 144

Ethics Training Reputation Groups 144

Agility PR Solutions

MARCH 2, 2025

Brand reputation management has become increasingly important since social media’s arrival. Maintaining a positive brand image in the digital age requires a strategic approach that aligns with ethical branding practices and resonates with your audience. Now, every word and sentiment of your marketing and PR is readily visible.

Ethics 100

Ethics Media Reputation Social Media 100

PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 125

Ethics Reputation Employee Small Business 125

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 158

Ethics Publicity Communications Crisis Communications 158

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

Corporate 156

Corporate Reputation Employee Policies 156

Agility PR Solutions

JUNE 10, 2024

Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s reputation through actively conscientious practices is wise.

Reputation 120

Reputation Brand Branding Ethics 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

PRSay

SEPTEMBER 12, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore. Welcome to prsa.org.

Ethics 105

Ethics Handbook Case Study Resources 105

Contently - Strategy

SEPTEMBER 30, 2024

This sparked an advertiser exodus, as companies feared the impact on their reputation, significantly affecting X’s revenue. Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits.

Social Media 105

Social Media Privacy Brand Branding 105

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

MARCH 6, 2017

In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

Garrett Public Relations

DECEMBER 9, 2018

The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Of all the things PR pros can expect in 2019, change seems to be the only constant. Keeping up with the vicissitudes can be difficult for public relations practitioners […].

Ethics 141

Ethics Trends Publicity Crisis Management 141

Deirdre Breakenridge

OCTOBER 5, 2016

With influence top of mind, where is the conversation about reputation & credibility? What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? How important is it to verify the “source” of commentary (good or bad)? How do we decide who is influential or not?

Twitter 293

Twitter Community Ethics Radio 293

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 156

Ethics Employee Training Banking 156

Ishmael's Corner

DECEMBER 11, 2018

The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom.

Ethics 113

Ethics Storytelling Government Company 113

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

DECEMBER 21, 2024

Transparency about ingredients, manufacturing processes, and ethical sourcing practices further strengthens trust and loyalty. Social Impact Aligning with social causes that resonate with the target audience can strengthen the brand’s reputation and attract like-minded consumers.

Community 78

Community Marketing Ethics Consumer 78

Agility PR Solutions

JUNE 3, 2020

The post PR across the pond: European pros battle ethical challenges, data competency, gender parity appeared first on Agility PR Solutions.

Ethics 109

Ethics Data Education Reputation 109

Ethical Voices

FEBRUARY 23, 2023

This week there were some ironic ethics issues – but the most intriguing articles are both depressing and important. There is a rise in unethical reputation laundering. What are the ethics of psychological targeting? The rise of unethical reputation laundering – This is a very long article, but it is a must-read.

Ethics 72

Ethics Reputation Video Report 72

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88

Ethics Guidelines Reputation Privacy 88