5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. According to Gartner, organizations using specialized crisis management software show 30% improved response times.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 85

Ethics Travel Writing YouTube 85

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now.

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. While I do recognize it’s a slippery slope, and the ethics are a worthy discussion, in this case, the impact is harmless and even beneficial to both sides. Photo credit: Pixabay ( CC0 1.0 ).

Software 79

Software Tools Pitching Media Relations 79

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. The Gray Area of Communicating a Point of View. click image for higher resolution).

Creativity 99

Creativity Study Ethics Publicity 99

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations.

B2B 170

B2B Branding Brand Education 170

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another software startup, the UK-based Serelay, claims to be able to find fraudulent online photos by combing through the metadata and the pixels to detect manipulation. One thing is certain: the fight against fake news is not only a technical problem, but is also a moral and ethical one. The post Who Is Fighting Fake News?

Government 149

Government Wikipedia YouTube Google 149

Flack's Revenge

NOVEMBER 16, 2016

Public editors still need to look after the public interest, hold powerful forces accountable, and explain to audiences how and why journalism works as it does — but to do so they need to speak and shape a new language of news platform ethics.”.

Ethics 120

Ethics Facebook Google Engineering 120

Stern + Associates

FEBRUARY 20, 2023

How to Expand Your Product’s Audience Historically, breakthrough technologies like AI or augmented and virtual reality have been exclusively wielded by data scientists or software engineers, but Patton says it’s time for that to change. Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 118

Local Community Ethics Education 118

NewsWhip

AUGUST 2, 2022

The “slap heard around the world” was one of the most controversial single actions of the quarter, sparking huge debate about the ethical behavior of everyone involved. The first crisis was over a software communication error that caused over 12,000 U.S. Take Tesla, for example. vehicles to be recalled.

Crisis 158

Crisis Financial Reputation Sports 158

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. So it was refreshing when Copyblogger, a popular blog, software and training organization, deleted its Facebook page in October, opened their kimono and publicly explained why.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

OCTOBER 15, 2024

no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor. My gen AI recommendations for buyers of PR software My recommendation to buyers in the market for monitoring tools is to take things slow and steady. Inclusion criteria included the following: readiness of the tool (i.e.

Report 142

Report Marketing Analysis Tools 142

Stephen Waddington

APRIL 24, 2018

The University of Huddersfield is developing this software and its use is being negotiated for the Global Alliance - affiliated bodies and, if appropriate, with adaptations, by commissioning employers. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11.

Education 95

Education Ethics Resources Software 95

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 156

Employee Software Survey Report 156

PRSay

DECEMBER 3, 2020

In preparation for the examination, she took practice tests on various PRSA websites, studied ethics modules and signed up for the online course, participating in as much as she could before her July 8 test date. She recently chronicled her responsibilities during COVID, noting that it was a juggle of work clients, children and APR studies.

Study 158

Study Public Affairs Course International 158

Sword and the Script

DECEMBER 14, 2021

Solid cybersecurity helps sell marketing software. More than half (58%) of marketers say martech cybersecurity is the top consideration in procuring marketing software tools. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs).

Marketing 106

Marketing Survey B2B Government 106

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. It’s possible that Onclusive did too at one time.

Software 87

Software Pitching International Internal 87

The Resolution Blog

FEBRUARY 14, 2016

You are embedding them with the principles and work ethics that are your core values. It’s also easier to free up time in PR as there’s so much new software making the lives of execs easy ( Coveragebook is just one of them). Therefore, the execs you are training, you should also believe are training with the best knowledge.

Training 120

Training Pitching Exercises Creativity 120

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Branding 90

Branding Brand Marketing Ethics 90

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? If you enjoyed this post, you might also like: Code of PR Ethics? Shonali Burke , President & CEO, Shonali Burke Consulting , Inc. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey. Image credit: Unsplash.

Survey 134

Survey Communications Ethics Measurement 134

Stern + Associates

JUNE 5, 2023

Beyond Automation: AI as a Collaborative Force Computer scientist Iyad Rahwan , managing director of the Max Planck Institute, is an expert in AI ethics.

Technology 118

Technology Ethics Leadership Groups 118

Waxing UnLyrical

MAY 17, 2019

Data Ethics Accompany Data Sciences. In light of the major data leaks of the prior that affected millions of online users, the development and organizations adapting Data Ethics into their company protocols are bound to be a major digital customer experience trend of 2019. Image by rawpixel.com via Pexels.

Trends 78

Trends Ethics Survey Data 78

Presspage

FEBRUARY 15, 2024

Data Analytics Pitfalls and Challenges in Investor Relations While integrating data analytics into IR offers significant advantages, it also raises ethical challenges and considerations. Companies need to ensure that the insights derived from data analytics are used ethically and do not contribute to unfair advantages or biases.

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Data Analytics Pitfalls and Challenges in Investor Relations While integrating data analytics into IR offers significant advantages, it also raises ethical challenges and considerations. Companies need to ensure that the insights derived from data analytics are used ethically and do not contribute to unfair advantages or biases.

Analytics 78

Analytics Data Ethics Privacy 78

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. The combination of GPT-3 and audio and video transcription software such as Otter.ai There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check.

Publicity 98

Publicity Wikipedia Marketing Training 98

NewsWhip

OCTOBER 9, 2024

Our Engineering, Product and Design teams work in integrated units, closely with our client teams, and our clients, and ship what we often hear is the easiest to use and most intuitive software in the media monitoring industry today. We take an ethical and privacy-by-design approach to our work.

Viral 78

Viral Privacy Ethics Technology 78

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. Everything transparent is ethical! However, the CEO & Founder of M3 Communications Group, Inc.,

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve About 23 percent of respondents were “extremely uncomfortable.”

Privacy 102

Privacy Google Advertising Advertising 102

PR Conversations

JULY 5, 2016

There didn’t appear to be any specialist software to use and little guidance other than to look at the formats of other archives. For example for the Geneva meeting, the text reads blandly: “Code of Ethics & Discipline sub-committee of Professional Standards Committee formed, with Herbert Lloyd in the chair. “It and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

Stephen Waddington

JUNE 5, 2020

Skills, bias and transparency Learning a new set of skills is not the only thing that is important when facing AI: even though Ava’s case is fictional and far-fetched, ethics in AI are a real problem that needs to be faced head on. It is essential to understand that PR practitioners need to be walking alongside AI and not behind it.

Healthcare 90

Healthcare Ethics Software Government 90

Sword and the Script

MAY 14, 2019

It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. Is that relationship building?

Case Study 121

Case Study Software Web Data 121

Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Valin’s work also shows that given the pace of development of software and machine learning that number is expected to rise to 38% in five years.

Ethics 69

Ethics Analysis Technology Data 69

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind. These are tools that can make us better, not take our jobs.”

Communications 74

Communications Guidelines Technology Tools 74