Stern + Associates

OCTOBER 26, 2023

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. knows the landscape of ethical risk inherent in organizations, particularly in AI programs. Reid Blackman , Ph.D.,

Ethics 126

Ethics Privacy Technology Government 126

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 143

Ethics Consumer Branding Brand 143

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 251

Ethics Data Privacy Policies 251

Agility PR Solutions

OCTOBER 16, 2023

At just a year old, GenAI has perhaps the most vast potential of any emerging tech before it—which also means it is capable […] The post Ethics in technology: Do businesses have standards for generative AI use? Most execs aren’t even sure about their own companies appeared first on Agility PR Solutions.

Ethics 113

Ethics Technology Company Branding 113

Deirdre Breakenridge

OCTOBER 5, 2016

What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? John cares about putting humanity first, and our stories about technology second. Do we care more about the optics of audience size or audience engagement & effectiveness? What’s the role of video and live feeds/broadcast?

Twitter 293

Twitter Community Ethics Radio 293

Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do. For more information on PR ethics and AI, check out Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners.

Ethics 97

Ethics Crisis Transportation Airlines 97

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. But why, then, not apply the same logic to an issue like greenhouse gases?

Ethics 93

Ethics Pitching Privacy Technology 93

Deirdre Breakenridge

AUGUST 7, 2014

Our work ethic may not look like the work ethic of years before us, but we do work hard. Technology allows us to work faster and work on multiple things at once. Technology is just getting faster and faster these days. How are we doing all of this – especially if this generation is lazy?

Blogging 269

Blogging Ethics Education Technology 269

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters. Did I mention ChatGPT?

Ethics 93

Ethics Case Study Web Technology 93

5W PR

NOVEMBER 13, 2024

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. Ethics and Transparency Ethical practices and transparency are crucial as the industry faces heightened regulatory scrutiny and evolving consumer expectations.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

FEBRUARY 15, 2024

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 166

Communications Ethics Training Hotels 166

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. But technology is good for the industry.

Trends 155

Trends Communications Ethics Corporate 155

ImPRessions - Crenshaw Communications

APRIL 30, 2019

As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. Google’s ongoing AI ethics council controversy is another example of the AI industry’s diversity problem. How involved are they? This is critical.

Company 168

Company Ethics Google Facebook 168

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. Celebrity Deepfakes and ads – The WSJ had an interesting article this week on the use of celebrities, such as Elon Musk, Tom Cruise, and Leonardo DiCaprio in ads without their consent thanks to deepfake technology. Is it a hoax?

Ethics 83

Ethics Corporate Report Technology 83

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

Ethics 92

Ethics Healthcare Government Energy 92

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. This also aligns with two elements of the PRSA Code of Ethics – transparency and fairness. . While some ethics issues are grey, this one is black and white – if you can, or are, benefitting financially – disclose! .

Ethics 82

Ethics Financial System Survey 82

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

On technology. It amazes me today that King had plenty to say about science and technology some 50 years ago. And finally this comment on technology and ethics could have been made in 2016. King clearly led by example, but his words were often inspiring. ” (Domestic Impact of the War, 1967).

Technology 199

Technology Ethics Leadership Examples 199

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 68

Ethics Case Study Meeting Facebook 68

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Don’t skimp here.

B2B 144

B2B Software Ethics Leadership 144

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

They discussed the ethics of data sourcing and activation to a packed room in Aria. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Among the more interesting technologies were the drones, and not just as gimmicks this year.

B2B 208

B2B Trends Retail Privacy 208

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

Ethics 62

Ethics Creativity Privacy Training 62

Ethical Voices

MARCH 2, 2023

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly.

Ethics 77

Ethics Privacy Big Data Employee 77

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

Ethics 83

Ethics Travel Writing YouTube 83

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

Axia PR

MAY 29, 2023

Using AI comes with its own ethical and legal challenges. As we’ve previously covered , emerging artificial intelligence technologies can be a boon for your company’s public relations content production.

Ethics 71

Ethics Publicity How To Policies 71

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Deirdre Breakenridge

JULY 10, 2019

FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? What is the genesis of my passion project?

Ethics 177

Ethics Social Media Leadership Communications 177

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done. A red flag about institutions.

Corporate 272

Corporate Reputation Policies Employee 272

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 265

Ethics Automotive Conference Technology 265

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 109

Policies Ethics Privacy Training 109

Cision

NOVEMBER 6, 2017

Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have. Bridging the Gap Between Technology and Common Sense. And so they create biased content out of thin air, with no resources or backing.

Google 225

Google Facebook Wikipedia Engineering 225

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158