Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

Ethics 92

Ethics Healthcare Government Energy 92

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

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Ethics Policies Healthcare Journalism 113

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PR in High Definition

AUGUST 28, 2024

As AI (artificial intelligence) continues to evolve, the UK is on the cusp of introducing new legislation to regulate this transformative technology. Data quality and management : Emphasising the importance of high-quality datasets to train AI models, as their use becomes increasingly widespread.

Government 62

Government Ethics System Training 62

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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Ethics Leadership Training Study 52

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Here, technology isn’t about entertainment. Here, technology isn’t about entertainment.

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Industry Publicity Ethics Privacy 78

5W PR

JUNE 20, 2024

On the other hand, we can marvel at how far technology has come. To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. To ensure this is not the case PR teams ensure that the impact of clients’ groundbreaking technologies is recognized and celebrated.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

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Corporate Trends Communications Ethics 115

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. These biases stem from the data used to train AI models, which may inadvertently reflect existing societal biases and prejudices. Ethical guidelines Establish ethical guidelines for AI development and usage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. This calls for comprehensive training frameworks covering foundations, tool usage, and policies to be developed.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

PR in High Definition

NOVEMBER 22, 2024

They generate responses based on patterns in their training data. By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics. As AI continues to evolve, the responsibility lies with us to use it ethically and intelligently.

Ethics 62

Ethics Product Launch Data Trends 62

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Laura Minskere advises agencies to invest a set amount of time, e.g. 6-8 hours per month, for digital training. Clearly, technology offers a huge opportunity but it can be overwhelming.

Trends 203

Trends How To Ethics Reputation 203

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. This is related to previous point about education.

Publicity 167

Publicity Ethics Training Education 167

Prohibition

SEPTEMBER 26, 2024

This revolutionary technology is completely changing the way in which brands approach influencer marketing. Navigating the Ethical Landscape As with any powerful tool, the use of AI in influencer marketing comes with ethical considerations. We also offer AI training for PR teams. Enter AI (Artificial Intelligence).

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Branding Brand Marketing Ethics 62

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Mindful Marketing

NOVEMBER 2, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How do you position a business ethics book versus dozens of others on the market? Lack of human intervention is a main difference between artificial intelligence and other technology to-date.

Writing 115

Writing Technology Ethics Course 115

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Handling a crisis in AI.

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Ethics Crisis System Training 67

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

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Local Community Ethics Education 115

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 116

Technology Ethics Leadership Groups 116

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

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Software Pitching Ethics Technology 120

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. It stresses the importance of establishing trust and implementing safeguards when using AI in PR – most likely creating a tug-of-war between product teams and ethics teams.

Ethics 62

Ethics Communications Pitching Retail 62

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

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Ethics Data Training Agency 105

PR in High Definition

JUNE 20, 2024

Jane also talked about the organic uptake of GenAI, how early adopters at Reuters experiment with the technology, critique it, and listen to others’ fears and concerns. Transparency and ethics: Just as news organisations are upfront about AI-generated content, PR pros need to be clear about their use of AI tools.

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Journalism Tools Ethics Training 77

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 77

Technology Training Data Consumer 77

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations.

Publicity 90

Publicity Ethics Analysis Data 90

5W PR

JUNE 11, 2024

At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Bianchi Biz Blog

AUGUST 3, 2023

To help you get started, we offer the following template that is based on our research of current best practices: [Automotive Supplier Name] AI Policy This AI policy aims to establish guidelines and best practices for the responsible and ethical use of Artificial Intelligence within [Automotive Supplier Name].

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Automotive Policies Employee Corporate 77

Remote PR Jobs

SEPTEMBER 25, 2023

With emerging technologies like blockchain, your PR info needs to double duty: Share newsworthy information and translate tech into plain language. These professionals are trained to make complex concepts understandable to the average person. Public relations law can touch on copyright law, privacy law, and ethics.

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Strategy Privacy Ethics Resources 100

Stephen Waddington

JANUARY 30, 2020

The gig economy (61%), looming recession (60%), and lack of training (58%) are cited as the top three issues. There is a growing unease about the rate of change of technology. 66% worry that technology makes it impossible to know if what people are seeing or hearing is real. No institution is seen as both ethical and competent.

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Ethics Government Survey Technology 84

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. We’re not in a technology company.

Ethics 79

Ethics Privacy Data Financial 79

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. NewsWhip’s application of AI and GPT adheres to the guidelines set by the CIPR , reflecting our commitment to upholding the highest standards of ethical AI use.

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Guidelines Ethics Analysis Web 97

Deirdre Breakenridge

JULY 10, 2019

FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? What is the genesis of my passion project?

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Ethics Social Media Leadership Communications 177

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? It was virtual.

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Ethics Nonprofit Community Examples 80