5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Deirdre Breakenridge

AUGUST 7, 2014

Our work ethic may not look like the work ethic of years before us, but we do work hard. Technology allows us to work faster and work on multiple things at once. Technology is just getting faster and faster these days. How are we doing all of this – especially if this generation is lazy?

Blogging 269

Blogging Ethics Education Technology 269

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 166

Communications Ethics Training Hotels 166

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

Mindful Marketing

APRIL 8, 2023

Concerned about the meteoric rise of AI and its potential abuses, over 18,000 people have signed the Future Life Institute’s open letter that asks all AI labs to “immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.” ” Subscribe to Mindful Matters blog.

Ethics 94

Ethics Pitching Privacy Technology 94

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. This is related to previous point about education.

Publicity 167

Publicity Ethics Training Education 167

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 68

Ethics Case Study Meeting Facebook 68

Deirdre Breakenridge

JULY 10, 2019

FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? What is the genesis of my passion project?

Ethics 177

Ethics Social Media Leadership Communications 177

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. We also offer AI training for PR teams.

Ethics 62

Ethics Creativity Privacy Training 62

PRSay

JANUARY 8, 2019

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Laura Minskere advises agencies to invest a set amount of time, e.g. 6-8 hours per month, for digital training. Clearly, technology offers a huge opportunity but it can be overwhelming.

Trends 203

Trends How To Ethics Reputation 203

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. This calls for comprehensive training frameworks covering foundations, tool usage, and policies to be developed.

Publicity 126

Publicity Ethics Government Policies 126

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

Ethics 94

Ethics Healthcare Government Energy 94

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 145

Software Pitching Ethics Technology 145

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Handling a crisis in AI.

Ethics 67

Ethics Crisis System Training 67

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 118

Local Community Ethics Education 118

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 118

Technology Ethics Leadership Groups 118

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Among programs that do incorporate digital training, social media is typically listed as an elective. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”

Education 150

Education Course Training Social Media 150

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Here, technology isn’t about entertainment. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. These biases stem from the data used to train AI models, which may inadvertently reflect existing societal biases and prejudices. Ethical guidelines Establish ethical guidelines for AI development and usage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Stephen Waddington

JANUARY 30, 2020

The gig economy (61%), looming recession (60%), and lack of training (58%) are cited as the top three issues. There is a growing unease about the rate of change of technology. 66% worry that technology makes it impossible to know if what people are seeing or hearing is real. No institution is seen as both ethical and competent.

Ethics 84

Ethics Government Survey Technology 84

5W PR

JUNE 20, 2024

On the other hand, we can marvel at how far technology has come. To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. To ensure this is not the case PR teams ensure that the impact of clients’ groundbreaking technologies is recognized and celebrated.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. So it was refreshing when Copyblogger, a popular blog, software and training organization, deleted its Facebook page in October, opened their kimono and publicly explained why.

Trends 135

Trends Marketing Pinterest Social Media 135

Mindful Marketing

MARCH 31, 2025

’ AI quickly has become that candy store for many whose mouths are open wide to the technology’s amazing treats but who entertain few thoughts of the actions’ broader impacts. Some possess a jaw-dropping wow-factor that makes one wonder how the technology can do something so challenging so fast.

Ethics 68

Ethics Energy Technology Employee 68

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

Ethics 106

Ethics Data Training Agency 106

Stephen Waddington

APRIL 24, 2018

It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To build and enhance organisational reputation 7.

Education 95

Education Ethics Resources Software 95

Communications Conversations

OCTOBER 29, 2014

People with ethics. People who are trained in journalism. And, they’re trained journalists. I mean, not until 2020 when that technology is invented But you know what? And, more importantly, who is creating it? People who (hopefully) care about the community they live in. Each and every day. OK, you got me again.

Newspapers 152

Newspapers Print Local Instagram 152

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR in High Definition

AUGUST 28, 2024

As AI (artificial intelligence) continues to evolve, the UK is on the cusp of introducing new legislation to regulate this transformative technology. Data quality and management : Emphasising the importance of high-quality datasets to train AI models, as their use becomes increasingly widespread.

Government 62

Government Ethics System Training 62

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations.

Publicity 91

Publicity Ethics Analysis Data 91