Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. This is related to previous point about education.

Publicity 167

Publicity Ethics Training Education 167

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

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Ethics How To Survey Interviews 94

PRSay

JANUARY 8, 2019

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. Regional Foundation.

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Storytelling Media Nonprofit Government 163

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

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Ethics Case Study Meeting Facebook 68

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 79

Ethics Publicity Education Reputation 79

Bianchi Biz Blog

NOVEMBER 21, 2024

Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. French journalists do not talk or write about the same company every other day. Be patient.

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Marketing Pinterest Radio Instagram 90

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. This, in turn, can lead to better outcomes for clients and organizations.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. Most (75%) also don’t offer AI training. Some say there’s an ethical reason to avoid AI,” the report says, and “others cite security concerns.”

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Report Policies Survey Ethics 182

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Do you get a sense of team from your interview experience and from what others outside the organization say or write?

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How To Leadership Interviews Google 187

Ethical Voices

MAY 18, 2023

He believes this will create an “explosion of demand” leading to a transition from a demand problem (getting consumers interested in heat pumps in cold climates) to a supply problem – how will we have enough to meet the demand and have enough trained installers?

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Ethics Reddit Energy Advertising 83

Ethical Voices

APRIL 2, 2025

What is the most difficult ethical challenge you ever confronted at work? It felt like we had not behaved in an ethical way, and it bothered me for months afterwards because even the partnership went through that sort of lasting bitterness with some of our employees. Ethical companies, when they make them, they own it, and they fix it.

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Ethics How To Employee Agency 40

Sword and the Script

AUGUST 11, 2020

However, they can train themselves to find alternate points of view to include in a story whether they agree with the alternatives or not.” As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Depends on the beat. Blame social media.

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Survey Data Media Ethics 165

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

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Software Pitching Ethics Technology 146

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

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Publicity Reputation Study Crisis 149

PRSay

OCTOBER 23, 2020

I’m writing this blog post from an office adapted for a person with severe vision loss. As I began my Navy career, I trained alongside men. I’ll never forget the day in 2015 when PRSA honored me with its PR Professional of the Year award because of the stand I had taken for government ethics.

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Transportation Sports Ethics Government 160

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

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Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective. I took it as an elective.”

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Education Course Training Social Media 150

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

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Ethics How To Course Interviews 59

5W PR

JUNE 12, 2020

As a trained speaker, there’s often a tendency to want to lead and be in control of a conversation, but being a good listener is essential as well. This means excellence in writing as well as speaking before a variety of groups. Having a reputation as a sincere and trustworthy professional is priceless at such times.

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Ethics Government Data Groups 128

The Hoyt Organization

JULY 22, 2024

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? What I offered instead was this process that I developed of sitting with them in messaging strategy sessions that were really collaborative in nature, but along the way building the trust with the organizations by doing trainings and coaching. How do you tell a story?

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Ethics Storytelling Communications Training 72

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

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Trends Marketing Pinterest Social Media 135

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

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Ethics Data Training Agency 106

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Let’s be clear though what constitutes volunteerism.

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Pinterest Case Study Internal International 120

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

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Trends Reddit Pitching Data 104

The Hoyt Organization

SEPTEMBER 8, 2023

The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. Then they need to take the right steps in ensuring that it is implemented ethically. It’s the reality that humans are gradually adapting their writing to match that of machines.

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Publicity Ethics Analysis Data 91

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge.

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Ethics Community Internal International 78

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. A terabyte is approximately 85 million pages of text.

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Publicity Wikipedia Marketing Training 98

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

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Ethics Advertising Advertising Analysis 96

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

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Interviews Ethics Government Internal 105

Communications Conversations

FEBRUARY 26, 2020

Comms people are ethical, authentic and we challenge our leaders to be authentic communicators. In fact, when I’ve led trainings for clients on LinkedIn, it’s one of the first things we talk about–don’t promote your company too much. Yet, on LinkedIn everything is so positive. ” Great point, right?

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Examples Communications LinkedIn Ethics 97

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

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Publicity Tools Exercises Ethics 105

Stuart Bruce

MARCH 18, 2015

Are free or very cheap to do, because as an independent I can’t share training costs by cascading knowledge to my team. Sign-up to a free online training course? Improve my training skills. Lecturing and teaching training via Leeds Beckett University. Free online training for trainers resources and guides.

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Training Ethics Course Analytics 60

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

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Ethics Pharmaceuticals Corporate Financial 90

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). As far as I’m concerned, we should use any means at our disposal, regardless of which “bucket” they fall into, as long as we’re doing it ethically and responsibly. ” JC, Alan.

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